ZORVALABS
04.04Conversion rate optimization

More customers from the traffic you already pay for.

Doubling traffic is expensive. Doubling the share of visitors who call or buy is cheaper and compounds across every channel. CRO is a research-and-testing discipline — not a redesign — and it starts with watching what visitors actually do.

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  • GA4
  • Microsoft Clarity
  • Hotjar
  • A/B testing tools
  • Server-side experiments
Web, Brand & Conversion — the Zorva bot (illustration)Module 04 · Web & Conversion
The problem

Opinions are not evidence

Most conversion changes are made because someone in the room preferred them. Session recordings, heatmaps, form analytics and funnel data tell a different story — where visitors hesitate, which field they abandon, what they search for and never find. Test the fixes and keep only the ones that win.

What is included

Scope of the work

  • 01Analytics audit and funnel mapping: where visitors enter, stall and leave
  • 02Session recordings, heatmaps, scroll maps and form analytics
  • 03User research: surveys, polls and on-site feedback tied to intent
  • 04Hypothesis backlog scored by evidence, impact and effort
  • 05A/B and multivariate tests with proper statistics; no peeking, no false winners
  • 06Form, checkout, pricing and call-to-action optimization
  • 07Monthly report in conversion rate, revenue per visitor and tests shipped
How it is measured
Conversion rate and revenue per visitor
Tests run and win rate
Cost per lead across channels after wins
Pricing

Quoted to scope, as a flat monthly fee or a project — never a percentage of spend. Written proposal in one business day; month to month.

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How we run it

Conversion Rate Optimization, step by step.

Step 01

Research

Quantitative and qualitative data show where and why visitors drop.

Step 02

Hypothesize

Each finding becomes a testable hypothesis with a predicted effect.

Step 03

Test

Variants run to statistical significance; results are documented either way.

Step 04

Ship and repeat

Winners are implemented permanently; the backlog is reprioritized.

Questions

Conversion Rate Optimization, answered.

What is a good conversion rate?
It varies widely by industry, channel and offer — a lead form for an emergency service and an ecommerce checkout are not comparable. The useful question is whether yours is rising month over month, which is what we report.
How much traffic do I need for A/B testing?
Enough conversions per variant to reach significance in a reasonable time — usually a few hundred a month. Below that we rely on research-driven changes and before/after measurement rather than split tests.
Is CRO a one-time project?
It is a program. The first months clear the obvious leaks; after that each test builds on the last, and the compounding is where the value is.
Does CRO hurt SEO?
Not when done properly — tests are run with the right technical setup and winning variants are implemented in the code. Faster, clearer pages help rankings.
Works with

Related capabilities

04.03

Landing Page Design

One page per offer: message-matched, instant-loading, fully tracked and built to be tested.

Open06.01

Analytics, GA4 & Conversion Tracking

GA4, Tag Manager and every ad platform configured so a conversion means a lead — and the numbers agree.

Open04.01

Web Design & Development

Custom, hand-coded, edge-hosted sites with SEO, schema and AI-readiness on every page — owned by you.

Open01.11

Predictive AI Audiences

Machine-learning audiences from your own GA4 data, pushed into Google and Microsoft Ads, proven by holdout.

Open
All of module 04 · Web, Brand & Conversion →
Proposal

Get a written plan for Conversion Rate Optimization in one business day.

Scoped, priced and sequenced, with a free scan of your site and a look at what the AI engines say about you today.

ReplyOne business day
ProposalWritten · scoped · priced
ContractMonth to month
Phone(629) 298-8241
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