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Module 04 · Web, Brand & Conversion

We build sites as static files served from the edge.

Every page is plain HTML generated ahead of time and served from Cloudflare's network, with its title, description, structured data, FAQ and social image built in. There's no plugin layer to patch and no database to query when a page loads.

Web, Brand & Conversion — the Zorva bot (illustration)
What this module does

We used to build on WordPress and stopped. Michael's reason, in his words: it “was slow, clunky, outdated and always being hacked and the designs were terrible.” Patchstack counted 11,334 new WordPress vulnerabilities in 2025, 91% of them in plugins. The sites we replace show the cost. Southern Belle Construction's old WordPress site took 18.4 seconds to paint its main content on a phone and had no sitemap. Harmony Tax's Wix site and Paich Tax's GoDaddy builder site both shipped without business schema. On our scan they went from 69, 73 and 69 to 99, 97 and 92.

A small-business site is live about seven days after the content arrives, written from a facts file the owner checks, with the lead form storing every submission before it sends the email. Migrations keep every old URL or redirect it, because Google says rankings can move while it recrawls a changed site. You own the code, the content and the domain. Hosting, monitoring and the monthly changes a business needs are a separate service, quoted in the same proposal.

Module04
Capabilities7
MeasuredCore Web Vitals passing in field data
MeasuredConversion rate and revenue per visitor
MeasuredRankings and AI citations for the pages built
MeasuredUptime and content updates completed
Questions

Web & Conversion, answered.

How much does a website cost?
It is quoted to scope — pages, integrations, content and design — with a written proposal in one business day, and a small site is typically live about 7 days after the content arrives.
Can you redesign my site without losing rankings?
Yes. Migrations are run as SEO projects: benchmark, URL map, one-to-one redirects, content and schema parity, tracking continuity and post-launch monitoring.
What platform do you build on?
Custom hand-coded sites on a modern framework, statically generated and edge-hosted, for most businesses; Shopify or headless builds for ecommerce. We recommend in writing after discovery.
Do I own my website?
Entirely — domain, code, design, content and brand assets. If you ever leave, everything goes with you.
Proposal

Get a written plan for Web & Conversion in one business day.

Free scan first, then the written plan.

ReplyOne business day
ProposalWritten · scoped · priced
ContractMonth to month
Proposal request

Tell us what you need

No spam · One business day reply · Month to month