Module 04 · Web, Brand & Conversion

The property every channel sends traffic to.

Every dollar of marketing lands on your website. It has to load instantly, be understood by engines and AI crawlers, prove you are credible and make the next step obvious. We build sites that do all four — and we keep them fast, secure and current.

Web, Brand & Conversion — the Zorva bot (illustration)
What this module does

No templates and no plugin stacks. Sites are designed around your offer, hand-coded, statically generated and served from a global edge network, with title, description, structured data, FAQs and an Open Graph image on every page from day one. Forms store first and email second so a lead is never lost. You own the code, the design, the content and the domain.

After launch, conversion rate optimization turns more of the traffic you already pay for into customers, and hosting and support keep the site fast, patched, backed up and updated every month.

Module04
Capabilities7
MeasuredCore Web Vitals passing in field data
MeasuredConversion rate and revenue per visitor
MeasuredRankings and AI citations for the pages built
MeasuredUptime and change requests completed
04.01

Web Design & Development

Custom, hand-coded, edge-hosted sites with SEO, schema and AI-readiness on every page — owned by you.

  • Core Web Vitals passing on launch
  • Leads per visitor (conversion rate)
  • Rankings and AI citations for the pages built
Open
04.02

Ecommerce Website Design

Shopify or headless stores with structured catalogs, tested checkout, feeds, tracking and email flows.

  • Conversion rate and average order value
  • Core Web Vitals on product and collection pages
  • Revenue by channel from launch
Open
04.03

Landing Page Design

One page per offer: message-matched, instant-loading, fully tracked and built to be tested.

  • Landing page conversion rate by campaign
  • Cost per lead change vs. the previous destination
  • Form and call completion on mobile
Open
04.04

Conversion Rate Optimization (CRO)

Research, hypotheses and proper A/B tests that raise conversion rate across every channel you pay for.

  • Conversion rate and revenue per visitor
  • Tests run and win rate
  • Cost per lead across channels after wins
Open
04.05

Managed Hosting, Maintenance & Support

Global edge delivery, security, backups, monitoring and monthly changes in one plan.

  • Uptime and time to first byte
  • Core Web Vitals in field data
  • Change requests completed within the plan
Open
04.06

Website Migrations & Redesigns

Redesigns and platform moves run as SEO projects: benchmark, map, redirect, validate, monitor.

  • Organic traffic and rankings held through launch
  • Redirect coverage of legacy URLs
  • Zero orphaned or lost ranking pages
Open
04.07

Branding & Logo Design

Logo system, palette, type, voice and applications — built from scratch, delivered in every format, owned by you.

  • Consistent identity across every channel and listing
  • Brand recognition in search and AI answers
  • Assets ready for print, web and ads
Open
Questions

Web & Conversion, answered.

How much does a website cost?
It is quoted to scope — pages, integrations, content and design — with a written proposal in one business day. Most small-business sites bundle the build, hosting, support and monthly changes into a flat monthly fee.
Can you redesign my site without losing rankings?
Yes. Migrations are run as SEO projects: benchmark, URL map, one-to-one redirects, content and schema parity, tracking continuity and post-launch monitoring.
What platform do you build on?
Custom hand-coded sites on a modern framework, statically generated and edge-hosted, for most businesses; Shopify or headless builds for ecommerce. We recommend in writing after discovery.
Do I own my website?
Entirely — domain, code, design, content and brand assets. If you ever leave, everything goes with you.
Proposal

Get a written plan for Web & Conversion in one business day.

Scoped, priced and sequenced, with a free scan of your site and a look at what the AI engines say about you today.

ReplyOne business day
ProposalWritten · scoped · priced
ContractMonth to month
Proposal request

Tell us what you need

No spam · One business day reply · Month to month