ZORVALABS
03.13LinkedIn ads

Reach the buying committee by name and title.

LinkedIn is the only platform where you can target by company, job title, seniority and industry with confidence. For B2B, professional services and industrial companies, that precision is worth the higher click cost — when the campaign is built for pipeline.

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  • LinkedIn Campaign Manager
  • LinkedIn Audience Network
  • Lead Gen Forms
  • Conversation Ads
Paid Media — the Zorva bot (illustration)Module 03 · Paid Media
The problem

Expensive clicks with no follow-through

LinkedIn clicks cost several times what Google's do, and companies often spend them on brand posts with no offer, no landing page and no way to connect the click to a deal. The platform pays off when the audience is an account list, the offer is specific and the leads flow into a sales process.

What is included

Scope of the work

  • 01Account-based targeting from your target account list, matched audiences and firmographic filters
  • 02Sponsored Content (single image, video, document ads), Conversation Ads and Thought Leader Ads
  • 03Lead Gen Forms with qualifying fields and CRM sync
  • 04Retargeting by website visit, video view and form open
  • 05Insight Tag and Conversions API for attribution
  • 06Reporting in pipeline terms: leads, meetings, opportunities and cost per opportunity
How it is measured
Cost per qualified lead and per opportunity
Target-account engagement and reach
Pipeline attributed to LinkedIn
Pricing

Quoted to scope, as a flat monthly fee or a project — never a percentage of spend. Written proposal in one business day; month to month.

Request a proposal
How we run it

LinkedIn Ads, step by step.

Step 01

Accounts

The target account list and personas define the audience.

Step 02

Offer

A specific, useful offer — guide, assessment, demo — and a page or form built for it.

Step 03

Sequence

Awareness, engagement and conversion campaigns are layered with retargeting.

Step 04

Pipeline reporting

Leads are matched to CRM outcomes so the report speaks in opportunities.

Questions

LinkedIn Ads, answered.

Why are LinkedIn ads so expensive?
Because the targeting is precise and the audience is professional — you pay for reaching the right person rather than for volume. The economics work when the value of a closed deal justifies a higher cost per lead, which is true for most B2B and professional services.
What is account-based marketing on LinkedIn?
Uploading or building a list of target companies and running campaigns only to people at those companies, layered with title and seniority filters — so sales and marketing pursue the same accounts.
Do Lead Gen Forms produce good leads?
They produce more leads at a lower cost because the form pre-fills; quality depends on the qualifying questions and the offer. We add screening questions and route leads to the CRM with the campaign attached.
Should a local business advertise on LinkedIn?
Only if it sells to businesses — commercial services, B2B suppliers, professional firms. For consumer services, Google, Meta and Local Services Ads are the better use of the budget.
Works with

Related capabilities

03.02

Microsoft (Bing) Ads Management

Bing, Copilot and the Microsoft Audience Network — imported, tuned separately and reported with Google.

Open05.01

Content Marketing

Topic clusters built on demand, written from your experts, distributed and measured in leads.

Open04.03

Landing Page Design

One page per offer: message-matched, instant-loading, fully tracked and built to be tested.

Open05.03

Email & SMS Marketing

Lifecycle automations and seasonal campaigns on your platform, reported in revenue per flow.

Open
All of module 03 · Paid Media →
Proposal

Get a written plan for LinkedIn Ads in one business day.

Scoped, priced and sequenced, with a free scan of your site and a look at what the AI engines say about you today.

ReplyOne business day
ProposalWritten · scoped · priced
ContractMonth to month
Phone(629) 298-8241
Proposal request

Tell us what you need

No spam · One business day reply · Month to month