Categories that rank. Products that get found.
Online stores fight a different battle: thousands of URLs, faceted filters, thin product pages and marketplaces that outrank them for their own products. Ecommerce SEO brings order to the catalog and demand to the pages that convert.
- Shopify
- WooCommerce
- BigCommerce
- Google Merchant Center
- Custom storefronts
Module 02 · SEOA catalog is not a strategy
Manufacturer descriptions copied across a thousand products, filter combinations generating infinite crawlable URLs, categories with no copy, no reviews in the markup and a blog that never links to a product — stores leak authority everywhere. Meanwhile Amazon and the big-box retailers rank for your brand names.
Scope of the work
- 01Catalog architecture: category hierarchy, faceted navigation rules, canonicalization and crawl control
- 02Category page content and internal linking that targets commercial keywords
- 03Product page optimization: unique descriptions, Product and Offer schema, reviews, FAQs, variants
- 04Google Merchant Center feed health and free listings
- 05Buying guides and comparison content that captures research intent and links to products
- 06Technical work for Shopify, WooCommerce, BigCommerce and custom platforms: speed, duplicates, out-of-stock handling
- 07Revenue-based reporting by category and product
Quoted to scope, as a flat monthly fee or a project — never a percentage of spend. Written proposal in one business day; month to month.
Request a proposalEcommerce SEO, step by step.
Architecture
We decide which URLs should exist, which should be indexed and how authority should flow through the catalog.
Categories first
The pages with the most commercial demand get content, links and schema first.
Products and feeds
Unique product content, complete schema and a clean Merchant Center feed.
Content and reporting
Guides that feed products; revenue reported by page.
Ecommerce SEO, answered.
What makes ecommerce SEO different?
Should I write unique descriptions for every product?
Can you help with Shopify's SEO limitations?
How do you report on ecommerce SEO?
Related capabilities
Ecommerce Website Design
Shopify or headless stores with structured catalogs, tested checkout, feeds, tracking and email flows.
Open03.04Google Shopping Ads
Feed-first Shopping campaigns structured by margin and reported in return on ad spend.
Open03.10Amazon, Walmart & Marketplace Ads
Sponsored Products, Brands, Display and DSP on Amazon plus Walmart and eBay — with listings that convert.
Open02.01Technical SEO
Crawlability, indexation, Core Web Vitals and architecture — fixed in the code, verified in Search Console.
OpenGet a written plan for Ecommerce SEO in one business day.
Scoped, priced and sequenced, with a free scan of your site and a look at what the AI engines say about you today.
