Categories that rank. Products that get found.
Online stores fight a different battle: thousands of URLs, faceted filters, thin product pages and marketplaces that outrank them for their own products. Ecommerce SEO brings order to the catalog and demand to the pages that convert.
- Shopify
- WooCommerce
- BigCommerce
- Google Merchant Center
- Custom storefronts
Module 02 · SEOA catalog is not a strategy
Manufacturer descriptions copied across a thousand products, filter combinations generating infinite crawlable URLs, categories with no copy, no reviews in the markup and a blog that never links to a product — stores leak authority everywhere. Meanwhile Amazon and the big-box retailers rank for your brand names.
Scope of the work
- 01Catalog architecture: category hierarchy, faceted navigation rules, canonicalization and crawl control
- 02Category page content and internal linking that targets commercial keywords
- 03Product page optimization: unique descriptions, Product and Offer schema, reviews, FAQs, variants
- 04Google Merchant Center feed health and free listings
- 05Buying guides and comparison content that captures research intent and links to products
- 06Technical work for Shopify, WooCommerce, BigCommerce and custom platforms: speed, duplicates, out-of-stock handling
- 07Revenue-based reporting by category and product
Scoped in a written proposal within one business day. The whole price is stated before work starts.
Request a proposalEcommerce SEO, step by step.
Architecture
We decide which URLs should exist, which should be indexed and how authority should flow through the catalog.
Categories first
The pages with the most commercial demand get content, links and schema first.
Products and feeds
Unique product content, complete schema and a clean Merchant Center feed.
Content and reporting
Guides that feed products; revenue reported by page.
Ecommerce SEO, answered.
What makes ecommerce SEO different?
Should I write unique descriptions for every product?
Can you help with Shopify's SEO limitations?
How do you report on ecommerce SEO?
Related capabilities
Ecommerce Website Design
Stores with structured catalogs, tested checkout and feeds.
Open03.04Google Shopping Ads
Shopping campaigns built from a clean product feed.
Open03.10Amazon, Walmart & Marketplace Ads
Amazon, Walmart and eBay ads, with listings fixed first.
Open02.01Technical SEO
Crawling, indexing and Core Web Vitals, fixed in code.
OpenGet a written plan for Ecommerce SEO in one business day.
Free scan first, then the written plan.