Found by the engineer who writes the spec.
Industrial buying starts with a technical search — a tolerance, a material, a certification, a part number — months before a purchase order. We make your capabilities findable and quotable, reach the buying committee on LinkedIn and search, and report in RFQs and pipeline rather than clicks.
- Capability pages written at spec level
- Account-based LinkedIn campaigns
- Pipeline attribution, not click reports
Why industrial websites lose the RFQ before it is written
An engineer searching for a supplier wants capabilities, tolerances, materials, certifications, lead times and a drawing upload — and most manufacturer sites offer a mission statement and a contact form. The distributor or competitor with a spec-level page wins the shortlist. Meanwhile the sales team is chasing leads with no source and marketing is reporting impressions. Industrial marketing works when content answers technical questions, when campaigns reach titles at target accounts, and when every RFQ carries its source into the CRM.
What an industrial marketing program needs
- Capability and process pages written at spec level: materials, tolerances, capacities, certifications, lead times
- Technical SEO for large catalogs, part-number pages and PDF resources
- Answer-first content for the questions engineers ask search and AI engines
- LinkedIn campaigns by title, industry and target account list; search campaigns on technical terms
- RFQ forms with drawing upload, routed to the right estimator with the source attached
- Case studies and project pages with real photos, real outcomes and named experts
- Trade publication PR, association listings and directory presence (Thomas, industry directories)
- CRM attribution from first touch to quote to order
How we run industrial marketing
Spec-level content
Capabilities, processes and materials are documented the way an engineer searches for them, with schema and answer blocks.
Reach the committee
LinkedIn account-based campaigns and technical search terms put you in front of engineers, buyers and plant managers.
Attribute to the order
RFQs carry their source into the CRM; quotes and orders flow back so the report speaks in pipeline.
Scoped in writing before anything runs.
It names the modules and what each should produce. The whole price is stated before work starts. Ad spend is billed by the platforms directly.
Tracking is verified end to end before any spend.
What industrial & manufacturing typically pair.
Technical SEO
Crawling, indexing and Core Web Vitals, fixed in code.
Open03.13LinkedIn Ads Management
LinkedIn campaigns aimed at named accounts, reported in pipeline.
Open02.06SEO Content Writing
Pages written from the owner's facts, under their name.
Open06.02Call Tracking & Revenue Attribution
Calls tracked by source and tied to revenue.
OpenCommon questions
Does SEO work for a manufacturer with a long sales cycle?
Yes — it is often the strongest channel, because technical searches happen early and the pages that answer them earn the shortlist. The payoff shows up as RFQs months later, which is why attribution to the CRM matters.
Is LinkedIn advertising worth the cost for industrial companies?
When the average order justifies it, yes. Targeting by title, industry and named accounts is precise, and Lead Gen Forms with qualifying questions keep quality high. It is reported in cost per qualified lead and per opportunity.
How do you write technical content without our engineers spending weeks on it?
Short interviews with your engineers and estimators, then drafting, structuring and review. The expertise is theirs; the time cost is an hour or two per topic.
Can you work with our distributors and reps?
Yes — lead routing, co-branded pages and territory-level reporting are built into the plan where a channel model exists.
More verticals we cover.
Energy, oil & gas
- E-E-A-T built from real credentials
- Digital PR in trade publications
- Account-based LinkedIn and search
B2B & professional services
- Named-expert content with schema
- Account-based campaigns and Lead Gen Forms
- Attribution from first touch to engagement
Franchise & multi-location
- Location pages and profiles at scale
- Territory campaigns with no overlap
- Per-location and network reporting
Get a proposal tailored to industrial & manufacturing.
Tell us about your business. A written plan follows within one business day.