Found by the engineer who writes the spec.
Industrial buying starts with a technical search — a tolerance, a material, a certification, a part number — months before a purchase order. We make your capabilities findable and quotable, reach the buying committee on LinkedIn and search, and report in RFQs and pipeline rather than clicks.
- Capability pages written at spec level
- Account-based LinkedIn campaigns
- Pipeline attribution, not click reports
Why industrial websites lose the RFQ before it is written
An engineer searching for a supplier wants capabilities, tolerances, materials, certifications, lead times and a drawing upload — and most manufacturer sites offer a mission statement and a contact form. The distributor or competitor with a spec-level page wins the shortlist. Meanwhile the sales team is chasing leads with no source and marketing is reporting impressions. Industrial marketing works when content answers technical questions, when campaigns reach titles at target accounts, and when every RFQ carries its source into the CRM.
What an industrial marketing program needs
- Capability and process pages written at spec level: materials, tolerances, capacities, certifications, lead times
- Technical SEO for large catalogs, part-number pages and PDF resources
- Answer-first content for the questions engineers ask search and AI engines
- LinkedIn campaigns by title, industry and target account list; search campaigns on technical terms
- RFQ forms with drawing upload, routed to the right estimator with the source attached
- Case studies and project pages with real photos, real outcomes and named experts
- Trade publication PR, association listings and directory presence (Thomas, industry directories)
- CRM attribution from first touch to quote to order
How we run industrial marketing
Spec-level content
Capabilities, processes and materials are documented the way an engineer searches for them, with schema and answer blocks.
Reach the committee
LinkedIn account-based campaigns and technical search terms put you in front of engineers, buyers and plant managers.
Attribute to the order
RFQs carry their source into the CRM; quotes and orders flow back so the report speaks in pipeline.
Quoted to scope. Reported in cost per lead.
Every engagement is a written proposal: which modules, what they cost as a flat monthly fee, what they should produce and by when. Ad spend is billed by the platforms directly. Month to month.
Tracking is set up first on every engagement so each lead has a source before a dollar of media runs.
What industrial & manufacturing typically pair.
Technical SEO
Crawlability, indexation, Core Web Vitals and architecture — fixed in the code, verified in Search Console.
- Indexed pages vs. valuable pages — closed gap
- Core Web Vitals passing in field data
- Crawl efficiency: share of crawl on pages that matter
LinkedIn Ads Management
Account-based targeting, Sponsored Content, Conversation Ads and Lead Gen Forms reported in pipeline.
- Cost per qualified lead and per opportunity
- Target-account engagement and reach
- Pipeline attributed to LinkedIn
SEO Content Writing
Service, location and guide pages written from real expertise, structured for search and AI, under your byline.
- Rankings and impressions per published page
- Leads attributed to content pages
- Citations of content in AI answers
Call Tracking & Revenue Attribution
Dynamic number tracking, call scoring, CRM integration and offline conversions — reported in revenue.
- Revenue by channel, campaign and keyword
- Cost per booked job, not just per lead
- Lead quality score by source
Common questions
Does SEO work for a manufacturer with a long sales cycle?
Yes — it is often the strongest channel, because technical searches happen early and the pages that answer them earn the shortlist. The payoff shows up as RFQs months later, which is why attribution to the CRM matters.
Is LinkedIn advertising worth the cost for industrial companies?
When the average order justifies it, yes. Targeting by title, industry and named accounts is precise, and Lead Gen Forms with qualifying questions keep quality high. It is reported in cost per qualified lead and per opportunity.
How do you write technical content without our engineers spending weeks on it?
Short interviews with your engineers and estimators, then drafting, structuring and review. The expertise is theirs; the time cost is an hour or two per topic.
Can you work with our distributors and reps?
Yes — lead routing, co-branded pages and territory-level reporting are built into the plan where a channel model exists.
More verticals we cover.
HVAC
Local Services Ads, map-pack SEO, seasonal search campaigns and reviews run as one system, with budgets that follow your call board.
- Capacity-aligned budgets by trade and territory
- LSA disputes and review velocity every week
- Cost per booked job, not per click
Plumbing & drain
Emergency-intent marketing: Local Services Ads, map-pack dominance across the metro, job-type search campaigns and call tracking to the booked job.
- LSAs plus the pack for emergency calls
- Job-type pages with price ranges
- Every call recorded, scored and attributed
Electrical contractors
Two playbooks in one program: Local Services Ads and the map pack for service calls; answer-first project pages and retargeting for EV chargers, panels and generators.
- Emergency and project intent tracked separately
- Project pages that AI engines cite
- Financing and proof on high-ticket pages
Get a proposal tailored to industrial & manufacturing.
Tell us about your business. We reply with a written, priced plan in one business day.
