Brand control at the top. Local wins in every market.
Multi-location brands need one voice and fifty local presences. We build the system — location pages, Business Profiles, local campaigns, review programs and reporting — that keeps the brand consistent while every location competes in its own map pack and its own auction.
- Location pages and profiles at scale
- Territory campaigns with no overlap
- Per-location and network reporting
Why franchise marketing breaks between corporate and the local owner
Corporate wants consistency; the local owner wants leads this month. Without a system, the result is a beautiful brand site with thin location pages, Business Profiles claimed by whoever set them up, ad budgets that overlap across territories, and reporting that cannot say which location the lead belongs to. Search engines and AI engines evaluate each location as its own entity; the brand that gives every location a complete, consistent, locally relevant presence wins the pack everywhere.
What a franchise marketing program needs
- Location pages at scale with real local content, schema and unique details — not a template with the city swapped
- Google Business Profile management across every location: categories, services, posts, photos, review responses
- Local SEO tracked on a grid per location; citations cleaned to one canonical record each
- Local ad campaigns with territory-level budgets and no overlap; brand campaigns run centrally
- Review generation and response programs per location, reported to corporate
- Brand templates and guardrails so local flexibility never breaks consistency
- Entity and knowledge-graph work so the brand and each location resolve correctly
- Per-location dashboards and a corporate rollup in leads and cost per lead
How we run franchise marketing
Systematize
Templates, data structures and guardrails that let every location page, profile and campaign be built correctly and fast.
Localize
Real local content, reviews and campaigns per market so each location competes on its own merits.
Report both ways
Owners see their location; corporate sees the network — same definitions, same dashboard.
Quoted to scope. Reported in cost per lead.
Every engagement is a written proposal: which modules, what they cost as a flat monthly fee, what they should produce and by when. Ad spend is billed by the platforms directly. Month to month.
Tracking is set up first on every engagement so each lead has a source before a dollar of media runs.
What franchise & multi-location typically pair.
Local SEO
Map-pack rankings across your whole service area: Business Profile, citations, reviews, location pages, grid tracking.
- Map-pack rank across the grid, by keyword
- Business Profile calls, direction requests and website clicks
- Review count and rating trend
Google Business Profile Management
Weekly posts, photos, products, review responses and reporting — the profile treated as a storefront.
- Calls, directions and clicks from the profile
- Search queries the profile appears for
- Review response rate and time
Digital Strategy Consulting & Marketing Audits
A full audit and a written strategy — channel mix, budgets, targets and reasoning — to run with us or without us.
- Reallocated spend and its projected effect
- Targets by channel with dates
- A single document the whole business can work from
Reporting & Marketing Dashboards
Traffic, leads, rankings, ads, reviews and AI visibility in one dashboard and a monthly report you can read in five minutes.
- Leads and cost per lead by channel, month over month
- Time to answer 'how is marketing doing' — minutes, not meetings
- Actions taken per report
Common questions
Can you manage hundreds of Business Profiles?
Yes. Profiles are managed from a single account structure with location-level content, responses and photos, and bulk tooling for hours, attributes and posts. Every location is reported separately.
How do you keep local pages from being duplicate content?
Each page carries genuinely local content — team, photos, reviews, service specifics, neighborhoods, local FAQs — plus location schema. The template is shared; the substance is not.
Who controls the ad budgets?
That depends on the franchise model. We can run centrally with territory allocations, or per owner with brand guardrails, and either way the reporting rolls up.
Do you work with franchisors, franchisees or both?
Both — programs for franchisors covering the network, and opt-in programs for individual owners that stay within brand standards.
More verticals we cover.
HVAC
Local Services Ads, map-pack SEO, seasonal search campaigns and reviews run as one system, with budgets that follow your call board.
- Capacity-aligned budgets by trade and territory
- LSA disputes and review velocity every week
- Cost per booked job, not per click
Plumbing & drain
Emergency-intent marketing: Local Services Ads, map-pack dominance across the metro, job-type search campaigns and call tracking to the booked job.
- LSAs plus the pack for emergency calls
- Job-type pages with price ranges
- Every call recorded, scored and attributed
Electrical contractors
Two playbooks in one program: Local Services Ads and the map pack for service calls; answer-first project pages and retargeting for EV chargers, panels and generators.
- Emergency and project intent tracked separately
- Project pages that AI engines cite
- Financing and proof on high-ticket pages
Get a proposal tailored to franchise & multi-location.
Tell us about your business. We reply with a written, priced plan in one business day.
