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Seven modules. 57 capabilities. One standard.

Everything a full-service digital marketing agency should run — and the AI search layer most of them do not. Every service below has its own page: what it is, the scope of the work, how we run it and how it is measured. Every one is quoted to scope and reported in leads.

01 AI Search02 SEO03 Paid Media04 Web & Conversion05 Content & Social06 Analytics & Strategy07 Leads & Automation
02 SEO
SEO — the Zorva bot (illustration)

SEO

Technical, on-page, off-page, local and content — the organic foundation the AI layer sits on.

  • Rankings and clicks for mapped keyword groups
  • Map-pack position across the service-area grid
  • Referring domains from relevant sites
  • Organic leads and revenue, month over month
Module 02 overview →
02.01Technical SEOCrawling, indexing and Core Web Vitals, fixed in code.02.02On-Page SEOOne search intent per page, mapped from Keyword Planner.02.03Off-Page SEO & Link BuildingLinks earned from relevant sites, never bought.02.04Local SEOMap-pack position across the whole area you serve.02.05Google Business Profile ManagementYour Business Profile kept current: posts, photos, replies.02.06SEO Content WritingPages written from the owner's facts, under their name.02.07Ecommerce SEOCategory and product pages built to be found.02.08SEO Audit & RoadmapA full audit turned into a 90-day roadmap.
04 Web, Brand & Conversion
Web, Brand & Conversion — the Zorva bot (illustration)

Web, Brand & Conversion

Custom sites, ecommerce, landing pages, CRO, hosting and the brand that wraps it — built to rank and convert.

  • Core Web Vitals passing in field data
  • Conversion rate and revenue per visitor
  • Rankings and AI citations for the pages built
  • Uptime and content updates completed
Module 04 overview →
04.01Web Design & DevelopmentHand-written sites on Cloudflare, scanned at 95 or better.04.02Ecommerce Website DesignStores with structured catalogs, tested checkout and feeds.04.03Landing Page DesignOne page per offer, tracked and ready to test.04.04Conversion Rate Optimization (CRO)A/B tests on the pages your ads land on.04.05Managed Hosting, Maintenance & SupportCloudflare hosting, security and a monitor every five minutes.04.06Website Migrations & RedesignsEvery old URL kept or 301'd when you move.04.07Branding & Logo DesignLogo, palette, type and voice, delivered in every format.
05 Content, Social, Email & Reputation
Content, Social, Email & Reputation — the Zorva bot (illustration)

Content, Social, Email & Reputation

Content, organic social, email and SMS, reviews, video and digital PR — demand and trust between searches.

  • Leads and subscribers from content and social
  • Revenue per automated email and SMS flow
  • Review velocity, rating and response time
  • Press placements and brand mentions earned
Module 05 overview →
05.01Content MarketingTopics chosen from search demand, written from your experts.05.02Social Media ManagementA monthly social calendar built from your real work.05.03Email & SMS MarketingEmail and SMS flows, each reported by its revenue.05.04Reputation & Review ManagementMore reviews asked for, every one answered.05.05Video Marketing & ProductionPlanned shoots cut into films, testimonials and short clips.05.06Digital PRPress and podcast pitches that earn links and mentions.
06 Analytics & Strategy
Analytics & Strategy — the Zorva bot (illustration)

Analytics & Strategy

GA4, call tracking, attribution, dashboards, capacity-aligned budgets, strategy, fractional leadership and training.

  • Conversions reconciled to the CRM
  • Revenue by channel, campaign and keyword
  • A monthly report readable in five minutes
  • A written strategy with budgets, targets and owners
Module 06 overview →
06.01Analytics, GA4 & Conversion TrackingConversion tracking where a conversion is a real lead.06.02Call Tracking & Revenue AttributionCalls tracked by source and tied to revenue.06.03Reporting & Marketing DashboardsOne dashboard and a monthly report from first-party data.06.04Capacity-Aligned MarketingBudgets that follow how much work you can take.06.05Digital Strategy Consulting & Marketing AuditsAn audit and written strategy you could run yourself.06.06Fractional CMO & Marketing LeadershipSenior marketing leadership, on a monthly schedule.06.07Marketing Workshops & Team TrainingWorking sessions on your own accounts, playbooks you keep.
07 Lead Generation & Automation
Lead Generation & Automation — the Zorva bot (illustration)

Lead Generation & Automation

Exclusive leads from the network we own, and the automation that answers, qualifies and follows up in your name.

  • Exclusive inquiries per month by trade and city
  • Median time to first response
  • Lead-to-appointment and quote-to-decision rates
  • Revenue by source from the pipeline
Module 07 overview →
07.01Exclusive Lead GenerationInquiries from trade sites we own, never resold.07.02AI Automation & Instant Lead ResponseInstant replies to every form and missed call.07.03AI Website AssistantA site assistant that answers from your own pages.07.04CRM Setup & Lead TrackingEvery form, call and lead routed into one CRM.
How it fits together

One strategy. One report.

Modules are quoted separately and run together: a shared plan, shared tracking and a monthly report with one set of definitions.

Questions

Choosing modules

Do I have to buy everything?
No. Most clients start with one or two modules — usually AI search and SEO, or paid media with tracking — and add others as the reporting shows where the next lead is most likely to come from. Every module is quoted separately in the proposal.
Why do you split services into modules?
Because they are measured differently and staffed differently, and because an owner should be able to see exactly what each one costs and produces. The modules share one strategy, one dashboard and one monthly report.
Which module should a local service business start with?
Usually Local SEO with Google Business Profile management and Local Services Ads, with tracking set up first so every lead has a source. AI search visibility is added early because the same entity and review work feeds both.
How do you report across modules?
One dashboard and one monthly report with one set of definitions: first-party traffic and leads by channel, cost per lead, rankings and map-pack grid, AI share of answer, reviews and revenue where the CRM is connected.
Proposal

Tell us what you need and we will send back a written plan.

Scoped, priced and sequenced — in one business day.

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ContractMonth to month
Phone(629) 298-8241
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