B2B & professional services marketing

Expertise, made findable and citable.

Consultancies, accounting and advisory firms, agencies, IT providers and B2B suppliers sell expertise — and expertise is now researched through search and AI assistants before anyone books a call. We turn what your people know into the pages engines cite, reach decision-makers where they read, and follow every lead to the closed engagement.

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What you get

Named-expert content with schema
Account-based campaigns and Lead Gen Forms
Attribution from first touch to engagement

Why it matters

Why B2B firms with real expertise still lose to louder ones

A firm can be the best in its field and invisible in research, because its knowledge lives in proposals and partners' heads rather than on pages with names, credentials and clear answers. AI engines and search reward specificity and attributed expertise. Meanwhile the buying committee spans several roles reached on different channels, and the sales cycle runs months — so without nurture and attribution, marketing gets no credit for the deals it started.

What you need

What a B2B marketing program needs

Expert-led content: named partners and practitioners, original perspective, answer blocks and FAQ schema
Service pages built around the problems clients search for, not the firm's org chart
LinkedIn campaigns by title, industry and account list; search campaigns on problem and solution terms
Lead magnets and Lead Gen Forms with qualifying questions
Email nurture sequences that carry a lead through a long cycle
Webinar, podcast and speaking programs amplified through digital PR
Author pages, credentials and reviews for E-E-A-T; entity clarity for the firm and its people
CRM attribution from first touch to proposal to signed engagement

Our approach

How we run B2B marketing

Extract the expertise

Short interviews turn what your people know into structured, attributed content that search and AI engines cite.

Reach the committee

LinkedIn and search campaigns target the roles and accounts that buy; nurture keeps them warm through the cycle.

Attribute the engagement

Every lead carries its source into the CRM; proposals and wins are reported back to the channel.

The proposal

Scoped in writing before anything runs.

It names the modules and what each should produce. The whole price is stated before work starts. Ad spend is billed by the platforms directly.

Tracking is verified end to end before any spend.

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Recommended services

What b2b & professional services typically pair.

05.01

Content Marketing

Topics chosen from search demand, written from your experts.

Open 03.13

LinkedIn Ads Management

LinkedIn campaigns aimed at named accounts, reported in pipeline.

Open 01.07

E-E-A-T & Authority Building

Named authors, credentials and first-hand detail on the page.

Open 05.03

Email & SMS Marketing

Email and SMS flows, each reported by its revenue.

Open

FAQ

Common questions

How do you get a professional services firm cited by AI engines?

By publishing specific, attributed expertise — definitions, frameworks, data, opinions — under named experts with credentials, marked up with schema, and corroborated by press, directories and reviews. Generic thought leadership is not cited; specific answers are.

Is LinkedIn advertising effective for professional services?

Yes, when the offer is specific and the audience is an account or title list. It is expensive per click, so the economics depend on engagement value; we report in cost per qualified lead and per opportunity.

How long is the payback on B2B content?

Content compounds: pages published this quarter produce leads for years. The first citations and rankings typically appear within one to three months; pipeline impact follows the sales cycle.

Can you work alongside our business development team?

That is the model — marketing produces attributed leads and content BD can use, and the CRM connects both to outcomes.

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