Expertise, made findable and citable.
Consultancies, accounting and advisory firms, agencies, IT providers and B2B suppliers sell expertise — and expertise is now researched through search and AI assistants before anyone books a call. We turn what your people know into the pages engines cite, reach decision-makers where they read, and follow every lead to the closed engagement.
- Named-expert content with schema
- Account-based campaigns and Lead Gen Forms
- Attribution from first touch to engagement
Why B2B firms with real expertise still lose to louder ones
A firm can be the best in its field and invisible in research, because its knowledge lives in proposals and partners' heads rather than on pages with names, credentials and clear answers. AI engines and search reward specificity and attributed expertise. Meanwhile the buying committee spans several roles reached on different channels, and the sales cycle runs months — so without nurture and attribution, marketing gets no credit for the deals it started.
What a B2B marketing program needs
- Expert-led content: named partners and practitioners, original perspective, answer blocks and FAQ schema
- Service pages built around the problems clients search for, not the firm's org chart
- LinkedIn campaigns by title, industry and account list; search campaigns on problem and solution terms
- Lead magnets and Lead Gen Forms with qualifying questions
- Email nurture sequences that carry a lead through a long cycle
- Webinar, podcast and speaking programs amplified through digital PR
- Author pages, credentials and reviews for E-E-A-T; entity clarity for the firm and its people
- CRM attribution from first touch to proposal to signed engagement
How we run B2B marketing
Extract the expertise
Short interviews turn what your people know into structured, attributed content that search and AI engines cite.
Reach the committee
LinkedIn and search campaigns target the roles and accounts that buy; nurture keeps them warm through the cycle.
Attribute the engagement
Every lead carries its source into the CRM; proposals and wins are reported back to the channel.
Quoted to scope. Reported in cost per lead.
Every engagement is a written proposal: which modules, what they cost as a flat monthly fee, what they should produce and by when. Ad spend is billed by the platforms directly. Month to month.
Tracking is set up first on every engagement so each lead has a source before a dollar of media runs.
What b2b & professional services typically pair.
Content Marketing
Topic clusters built on demand, written from your experts, distributed and measured in leads.
- Rankings and AI citations per cluster
- Leads and subscribers from content
- Share of voice on the topics that matter
LinkedIn Ads Management
Account-based targeting, Sponsored Content, Conversation Ads and Lead Gen Forms reported in pipeline.
- Cost per qualified lead and per opportunity
- Target-account engagement and reach
- Pipeline attributed to LinkedIn
E-E-A-T & Authority Building
Author pages, credentials, first-hand content and reputation signals that make engines trust — and cite — you.
- Author and organization entities recognized by engines
- Rankings and citations in sensitive, high-value categories
- Review volume and rating trend
Email & SMS Marketing
Lifecycle automations and seasonal campaigns on your platform, reported in revenue per flow.
- Revenue or leads per automated flow
- List growth and engagement (open, click, reply)
- Deliverability — inbox placement and complaint rate
Common questions
How do you get a professional services firm cited by AI engines?
By publishing specific, attributed expertise — definitions, frameworks, data, opinions — under named experts with credentials, marked up with schema, and corroborated by press, directories and reviews. Generic thought leadership is not cited; specific answers are.
Is LinkedIn advertising effective for professional services?
Yes, when the offer is specific and the audience is an account or title list. It is expensive per click, so the economics depend on engagement value; we report in cost per qualified lead and per opportunity.
How long is the payback on B2B content?
Content compounds: pages published this quarter produce leads for years. The first citations and rankings typically appear within one to three months; pipeline impact follows the sales cycle.
Can you work alongside our business development team?
That is the model — marketing produces attributed leads and content BD can use, and the CRM connects both to outcomes.
More verticals we cover.
HVAC
Local Services Ads, map-pack SEO, seasonal search campaigns and reviews run as one system, with budgets that follow your call board.
- Capacity-aligned budgets by trade and territory
- LSA disputes and review velocity every week
- Cost per booked job, not per click
Plumbing & drain
Emergency-intent marketing: Local Services Ads, map-pack dominance across the metro, job-type search campaigns and call tracking to the booked job.
- LSAs plus the pack for emergency calls
- Job-type pages with price ranges
- Every call recorded, scored and attributed
Electrical contractors
Two playbooks in one program: Local Services Ads and the map pack for service calls; answer-first project pages and retargeting for EV chargers, panels and generators.
- Emergency and project intent tracked separately
- Project pages that AI engines cite
- Financing and proof on high-ticket pages
Get a proposal tailored to b2b & professional services.
Tell us about your business. We reply with a written, priced plan in one business day.
