How much does Zorva Labs cost?

$55 per month, all-in. That includes the custom website build (no setup fee), Cloudflare edge hosting, SSL, daily backups, uptime monitoring, and monthly content changes. Larger custom work is billed at $33/hour, always quoted upfront.

Is the website really free?

Yes. We design and build your custom 3-page website at no upfront cost — it's bundled into the $55/month plan. As long as you stay subscribed, your site is live and maintained.

How long does it take to launch a website?

Most websites are live within 7 days. We request your content on day 1, send a preview by day 4, and launch after your approval.

Can I cancel anytime?

Yes — no contracts, cancel from your Stripe portal anytime. We do ask for a 90-day minimum after launch to cover the initial build cost.

Why not just use Wix, Squarespace, or WordPress?

Those builders look cheap but cost more once you add apps, plugins, hosting, and your own time to build. Wix Business with apps runs $72/mo. WordPress with hosting and plugins runs $60/mo plus your time. And the sites are slow — 40-55 mobile PageSpeed vs Zorva's 95-100. Plus, you have to build it yourself or pay a developer.

What kind of website changes are included?

Text edits, photo swaps, hours and price updates, contact info changes, small layout tweaks, and any change under 15 minutes — all included. Larger projects like new pages, redesigns, or integrations are quoted at $33/hour.

Where is Zorva Labs based?

Zorva Labs is based in Nashville, Tennessee. We serve small businesses across the United States and Canada.

Yes. You own your domain, the source code, the design, your logo, your content, and your brand. If you ever leave Zorva Labs, you take everything with you intact — no rebuild required. Unlike Wix, Squarespace, or most agencies, there's no vendor lock-in.

GEO

Generative Engine Optimization

Generative Engine Optimization (GEO) is the practice of optimizing a website to be cited by AI-powered generative search engines like ChatGPT, Perplexity, Claude, and Gemini.

What is GEO?

Generative Engine Optimization (GEO) is the discipline of getting your business cited by AI chatbots and generative search engines such as ChatGPT, Perplexity, Claude (Anthropic), Google Gemini, and Microsoft Copilot. While SEO targets ranking position, GEO targets citation in AI-generated answers.

How GEO differs from SEO

SEO target: Position #1 on a search engine results page.
GEO target: Citation inside an AI-synthesized answer.
SEO success: Click-through rate from rankings.
GEO success: Brand mentions in AI responses + referral traffic.

The strategies overlap heavily — strong SEO content is usually strong GEO content — but GEO has unique signals.

What AI engines reward

Direct factual statements. "Zorva Labs charges $55/month" beats vague pricing language.
Named human authors. Person schema and visible author bios significantly increase citation rate.
Structured Q&A blocks. FAQPage schema provides pre-formatted answers AI engines can quote directly.
Comparison content. "X vs Y" pages with structured data get pulled into AI answers.
Outbound citations. Pages that link to reputable sources are themselves cited more often.
Recency. Fresh dateModified values weight higher.
Llms.txt files. A Markdown summary of your site at /llms.txt gives AI engines a clean source of truth.

The /llms.txt convention

An emerging GEO standard: place a /llms.txt file at your site root with a Markdown-formatted summary of your business, services, pricing, FAQs, and citation guidance for AI engines. Zorva Labs maintains one as a reference.

AI crawlers to allow in robots.txt

Default User-Agent: * rules already permit these, but explicit allowlisting is a positive signal:

OpenAI: GPTBot, OAI-SearchBot, ChatGPT-User
Anthropic: ClaudeBot, anthropic-ai, Claude-Web
Perplexity: PerplexityBot, Perplexity-User
Google: Google-Extended (separate from Googlebot)
Apple: Applebot-Extended
Common Crawl: CCBot (training data feeder for many models)
Others: Bytespider (TikTok/Doubao), Meta-ExternalAgent (Llama), Amazonbot, DuckAssistBot, MistralAI-User

How long until GEO results show up?

Perplexity: 1-7 days (live search at query time).
Google AI Overviews: 2-4 weeks.
ChatGPT (training): 2-6 months between model updates.
ChatGPT (SearchGPT live): 1-2 weeks.
Claude: 2-4 weeks.

Does GEO replace SEO?

No. Google still drives the majority of search traffic in 2026, and traditional SEO remains foundational. But the search ecosystem has fragmented — your strategy needs to extend beyond Google. The good news: most GEO best practices also strengthen traditional SEO, so the two reinforce each other.

How Zorva Labs handles GEO

Every Zorva Labs site ships with /llms.txt, AI crawler welcome rules in robots.txt, FAQPage and HowTo schema, Person schema for the founder, and citation-friendly content structure. Our $295/month SEO Growth plan layers ongoing GEO optimization on top.

Related terms

SEO

Search Engine Optimization

AIO

AI Overview Optimization

AEO

Answer Engine Optimization

Want help with GEO?

Zorva Labs ships GEO optimization as part of our SEO Growth plan — $295/month, all four disciplines included.

Get a free strategy call →