How much does Zorva Labs cost?

$55 per month, all-in. That includes the custom website build (no setup fee), Cloudflare edge hosting, SSL, daily backups, uptime monitoring, and monthly content changes. Larger custom work is billed at $33/hour, always quoted upfront.

Is the website really free?

Yes. We design and build your custom 3-page website at no upfront cost — it's bundled into the $55/month plan. As long as you stay subscribed, your site is live and maintained.

How long does it take to launch a website?

Most websites are live within 7 days. We request your content on day 1, send a preview by day 4, and launch after your approval.

Can I cancel anytime?

Yes — no contracts, cancel from your Stripe portal anytime. We do ask for a 90-day minimum after launch to cover the initial build cost.

Why not just use Wix, Squarespace, or WordPress?

Those builders look cheap but cost more once you add apps, plugins, hosting, and your own time to build. Wix Business with apps runs $72/mo. WordPress with hosting and plugins runs $60/mo plus your time. And the sites are slow — 40-55 mobile PageSpeed vs Zorva's 95-100. Plus, you have to build it yourself or pay a developer.

What kind of website changes are included?

Text edits, photo swaps, hours and price updates, contact info changes, small layout tweaks, and any change under 15 minutes — all included. Larger projects like new pages, redesigns, or integrations are quoted at $33/hour.

Where is Zorva Labs based?

Zorva Labs is based in Nashville, Tennessee. We serve small businesses across the United States and Canada.

Yes. You own your domain, the source code, the design, your logo, your content, and your brand. If you ever leave Zorva Labs, you take everything with you intact — no rebuild required. Unlike Wix, Squarespace, or most agencies, there's no vendor lock-in.

SEO

Search Engine Optimization

Search Engine Optimization (SEO) is the practice of improving a website's visibility in traditional search engine results — primarily Google and Bing — through on-page, off-site, and technical optimization.

What is SEO?

Search Engine Optimization (SEO) is the discipline of improving how your website ranks in traditional search engines like Google and Bing. The goal is to appear as high as possible in the organic (non-paid) search results for queries your customers are searching for.

The four pillars of modern SEO

On-page SEO

Optimization of the content and HTML on each page: keyword research, title tags, meta descriptions, headings, internal linking, schema markup, image alt text.

Off-site SEO

Authority built outside your website: backlinks from reputable sites, mentions in press, social signals, business directory listings.

Technical SEO

The infrastructure layer: site speed, Core Web Vitals, mobile-friendliness, crawlability, sitemap, structured data, HTTPS, indexability.

Local SEO

Visibility for location-based searches: Google Business Profile optimization, local citations, location pages, reviews, NAP consistency (Name, Address, Phone).

Why SEO matters

93% of online experiences begin with a search engine. 75% of users never scroll past the first page of results. The #1 organic result captures roughly 28% of all clicks. Strong SEO compounds over time — a well-optimized page can keep ranking and driving traffic for years with minimal ongoing investment.

How long does SEO take?

For competitive terms, plan for 3-6 months to begin seeing meaningful ranking improvements, and 6-12 months for significant traffic growth. Local SEO can show results faster, sometimes within 30-60 days for less competitive markets.

SEO vs paid ads

Paid ads (Google Ads) deliver instant traffic but stop the moment you stop paying. SEO is slower to start but creates a durable traffic asset. Most successful businesses run both: ads for short-term lead generation, SEO for long-term compounding growth.

Common SEO mistakes

Targeting only one or two keywords instead of building topical authority.
Stuffing keywords unnaturally — modern search engines penalize this.
Ignoring mobile experience and Core Web Vitals.
Buying low-quality backlinks (black-hat tactics).
Publishing thin content without depth or expertise.
Neglecting Google Business Profile for local businesses.

How Zorva Labs handles SEO

Our $295/month SEO Growth plan covers all four pillars: on-page audits, ongoing content creation, technical fixes, backlink acquisition, and local SEO. We also bundle the modern AI-search disciplines — GEO, AIO, and AEO — into the same plan with no upcharge.

Related terms

GEO

Generative Engine Optimization

AIO

AI Overview Optimization

AEO

Answer Engine Optimization

Want help with SEO?

Zorva Labs ships SEO optimization as part of our SEO Growth plan — $295/month, all four disciplines included.

Get a free strategy call →