Be the roofer they call before the storm chasers do.
Roofing demand arrives in waves — a hail event, a windstorm, an insurance season — and the companies that win have the map pack, the reviews and the neighborhood presence in place before the wave hits. We build that base and then move fast when the weather does.
- Storm-triggered geofencing by neighborhood
- Retail search and LSAs tracked to the signed job
- Proof that separates you from the chasers
Why roofing marketing is a base plus a trigger
A roof is a five-figure decision made under pressure, often with an insurance adjuster in the loop, and homeowners choose the company that looks established, local and trustworthy — reviews, real crews, real addresses, financing, a clear process. That base takes months to build. When a storm hits, the trigger is speed: geofenced ads on the affected neighborhoods, search campaigns turned up, door-to-door supported by a page that proves you are not a chaser. Retail work — replacements, repairs, gutters — runs year-round on search, the pack and financing pages.
What a roofing marketing program needs
- Map-pack rankings for roofing, roof repair and roof replacement tracked across every suburb
- Addressable geofencing on neighborhoods after weather events and around completed jobs
- Storm response pages: inspection offers, insurance-claim process, before-and-after proof
- Consolidated search campaigns for repair, replacement and gutters with financing in the ad copy
- Local Services Ads where available; Meta and YouTube for neighborhood awareness
- Financing and pricing-context pages that answer the questions AI engines get asked
- Review generation after every job and a visible license, insurance and manufacturer-certification wall
- Call tracking and CRM attribution to the signed contract, not the inspection
How we run roofing marketing
Build the base
Business Profile, reviews, citations, location pages and a site that proves you are established and local.
Run the retail engine
Search, LSAs and financing pages for replacements and repairs all year, tracked to the signed job.
Trigger on weather
Geofenced neighborhood campaigns and storm pages go live within hours of an event; budgets shift to the affected zip codes.
Quoted to scope. Reported in cost per lead.
Every engagement is a written proposal: which modules, what they cost as a flat monthly fee, what they should produce and by when. Ad spend is billed by the platforms directly. Month to month.
Tracking is set up first on every engagement so each lead has a source before a dollar of media runs.
What roofing typically pair.
Geofencing Advertising
Fence competitors, events, job sites and neighborhoods; reach the devices that were there; measure the visits.
- Conversion-zone visits attributed to fences
- Leads by fence and creative
- Cost per visit and cost per lead
Local SEO
Map-pack rankings across your whole service area: Business Profile, citations, reviews, location pages, grid tracking.
- Map-pack rank across the grid, by keyword
- Business Profile calls, direction requests and website clicks
- Review count and rating trend
Google Ads Management
Consolidated search campaigns, honest conversion tracking and reporting in cost per lead — not clicks.
- Cost per qualified lead
- Return on ad spend / lead volume against budget
- Wasted spend removed (search terms, placements, hours)
Reputation & Review Management
Review generation, responses in your voice, monitoring across platforms and repair when it is needed.
- Review velocity and total count by platform
- Average rating trend
- Response rate and response time
Common questions
How does geofencing work for roofing?
We draw fences around neighborhoods hit by a storm or around homes you have just completed, and serve ads to devices seen in those areas for weeks afterward — with conversion zones that measure who then visited your office or booked an inspection.
What matters most to rank in the roofing map pack?
Reviews, a complete Business Profile with the right categories, consistent citations, real photos and location pages. Roofing packs are competitive; grid tracking shows exactly where you stand across the metro.
Should a roofer run Google Ads year-round?
Yes for retail work — replacements and repairs are searched every week — with budgets that rise during storm season. Costs per click are high, so tracking to the signed contract is what keeps the spend honest.
How do you show we are not a storm chaser?
A local address, years in business, licenses, insurance, manufacturer certifications, real crews, hundreds of reviews and a clear claims process on the site — the proof homeowners and adjusters look for.
More verticals we cover.
HVAC
Local Services Ads, map-pack SEO, seasonal search campaigns and reviews run as one system, with budgets that follow your call board.
- Capacity-aligned budgets by trade and territory
- LSA disputes and review velocity every week
- Cost per booked job, not per click
Plumbing & drain
Emergency-intent marketing: Local Services Ads, map-pack dominance across the metro, job-type search campaigns and call tracking to the booked job.
- LSAs plus the pack for emergency calls
- Job-type pages with price ranges
- Every call recorded, scored and attributed
Electrical contractors
Two playbooks in one program: Local Services Ads and the map pack for service calls; answer-first project pages and retargeting for EV chargers, panels and generators.
- Emergency and project intent tracked separately
- Project pages that AI engines cite
- Financing and proof on high-ticket pages
Get a proposal tailored to roofing.
Tell us about your business. We reply with a written, priced plan in one business day.
