For real estate

Real estate sites that capture your sphere.

Most agent websites are brokerage-template clones that funnel leads away to the brokerage itself. We build custom agent and team sites that own your sphere — IDX-integrated listing search, neighborhood landing pages that rank for "homes for sale in [neighborhood]," lead-capture flows that feed your CRM, and the content cadence that keeps you top-of-mind between transactions.

What you get
  • IDX-integrated MLS listing search on your own domain
  • Neighborhood landing pages that rank above Zillow
  • Follow Up Boss / kvCORE / BoomTown CRM integration
Why it matters

Why brokerage-template sites lose to Zillow + Realtor.com

The average agent website is a brokerage-issued template that looks identical to every other agent in the brokerage, ranks for nothing, and routes leads back to the brokerage's lead pool. Meanwhile, Zillow, Realtor.com, and Redfin own the search rankings for "homes for sale in [your city]" and charge you $30-$60 per lead for traffic that should be yours. We rebuild your site as a custom domain you own — with IDX listing search, neighborhood-specific landing pages that rank locally, a sphere-of-influence CRM flow, and content that compounds over time so you stop paying Zillow per lead.

What you need

What every agent / team website needs

  • IDX-integrated MLS listing search (your buyers search YOUR site, not Zillow)
  • Neighborhood landing pages for every area you specialize in
  • Agent / team bios with credentials, sales volume, and bookable consult links
  • Buyer + seller guide downloads to capture top-of-funnel leads
  • Home-value request form (instant CMA + email capture)
  • Real client testimonials with first names + neighborhood + transaction year
  • Recent sales gallery with neighborhood + price tier so leads see your level
  • Blog + market-update cadence for compounding SEO + monthly email content
  • Mobile-first design — 75%+ of real estate searches happen on phones
  • CRM integration (Follow Up Boss, kvCORE, BoomTown, Sierra Interactive, etc.)
Our approach

How we build real estate sites that own your sphere

Neighborhood + niche architecture

Each neighborhood you specialize in gets its own landing page with market data, recent sales, school info, and a custom IDX-filtered listing feed. Each page ranks separately for "homes for sale in [neighborhood]" — which is the highest-intent search in residential real estate.

IDX integration + lead capture

MLS listing search integrated directly into your site (iHomefinder, Showcase IDX, IDX Broker, or custom), so buyers search YOUR site instead of Zillow. Save-search + favorites flows capture buyer leads with a soft email signup. Home-value request form captures seller leads with an instant CMA.

CRM + content + market-update cadence

Leads flow directly into your existing CRM (Follow Up Boss, kvCORE, BoomTown, etc.). Monthly market-update content + blog posts compound SEO over time so you stop paying Zillow $50 per lead. Drip campaigns + transaction milestone emails keep your past clients in your sphere.

Client result

Independent listing agent (NDA) · Luxury residential — Brentwood / Franklin, TN

Challenge

Brokerage-issued template site that ranked for nothing and funneled leads back to the brokerage lead pool. Paying $4,500/month to Zillow for lead generation and capturing 9% of those leads as transactions.

Result

Custom rebuild with 12 neighborhood landing pages, IDX-integrated search, instant home-value request form, and Follow Up Boss integration. Within 6 months, organic traffic from neighborhood searches matched paid Zillow volume — at $0 per lead instead of $50.

Organic leads matched Zillow paid volume in 6 months

Pricing

$55/month all-in. Half a deal covers the year.

Custom real estate website with IDX integration, neighborhood landing pages, lead-capture flows, CRM integration, mobile PageSpeed 95-100, and unlimited content updates. The math: a single transaction at your standard commission covers the website cost for 5+ years.

Pair with Google Ads + SEO management. Real estate is the highest-ROI SEO vertical that exists — neighborhood content compounds for years and replaces ongoing Zillow spend.

FAQ

Common questions

Will the site integrate with my MLS / IDX provider?

Yes. We integrate with iHomefinder, Showcase IDX, IDX Broker, RealGeeks, or a custom MLS API depending on your board. Buyers search your site directly with real MLS data, save searches, favorite listings — and all that activity drops into your CRM.

Will the site integrate with Follow Up Boss / kvCORE / BoomTown / Sierra Interactive?

Yes. Lead-capture forms (home-value requests, buyer inquiries, neighborhood guides) flow directly into your existing CRM via API or Zapier. No manual data entry.

Can the site help me rank for neighborhood searches?

Yes — that's the entire neighborhood landing-page architecture. Each neighborhood gets its own page with market data, recent sales, school info, and an IDX-filtered listing feed. Each page ranks separately for "homes for sale in [neighborhood]," which is the highest-intent search in residential real estate.

Do I need separate sites for buyer and seller funnels?

No. We build one site that serves both buyer and seller intents, with separate landing pages and lead-capture flows for each audience. Buyer leads get the IDX + neighborhood-guide path. Seller leads get the home-value-request + recent-sales + listing-presentation path.

What about agent teams or boutique brokerages?

Yes. Each team member gets a dedicated bio page with their own bookable consult link and their own assigned leads. The team site supports unified branding with per-agent attribution — which is critical for splits + accountability.

How do you handle compliance + brokerage logo / DRE / license requirements?

We include all required brokerage disclosure, DRE / license number display, Fair Housing logo, and equal-opportunity statements per your state's regulations. We've built sites compliant with TN, CA, TX, FL, NY, and most major-market real estate boards.

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