Real estate sites that capture your sphere.
Most agent websites are brokerage-template clones that funnel leads away to the brokerage itself. We build custom agent and team sites that own your sphere — IDX-integrated listing search, neighborhood landing pages that rank for "homes for sale in [neighborhood]," lead-capture flows that feed your CRM, and the content cadence that keeps you top-of-mind between transactions.
- IDX-integrated MLS listing search on your own domain
- Neighborhood landing pages that rank above Zillow
- Follow Up Boss / kvCORE / BoomTown CRM integration
Why brokerage-template sites lose to Zillow + Realtor.com
The average agent website is a brokerage-issued template that looks identical to every other agent in the brokerage, ranks for nothing, and routes leads back to the brokerage's lead pool. Meanwhile, Zillow, Realtor.com, and Redfin own the search rankings for "homes for sale in [your city]" and charge you $30-$60 per lead for traffic that should be yours. We rebuild your site as a custom domain you own — with IDX listing search, neighborhood-specific landing pages that rank locally, a sphere-of-influence CRM flow, and content that compounds over time so you stop paying Zillow per lead.
What every agent / team website needs
- IDX-integrated MLS listing search (your buyers search YOUR site, not Zillow)
- Neighborhood landing pages for every area you specialize in
- Agent / team bios with credentials, sales volume, and bookable consult links
- Buyer + seller guide downloads to capture top-of-funnel leads
- Home-value request form (instant CMA + email capture)
- Real client testimonials with first names + neighborhood + transaction year
- Recent sales gallery with neighborhood + price tier so leads see your level
- Blog + market-update cadence for compounding SEO + monthly email content
- Mobile-first design — 75%+ of real estate searches happen on phones
- CRM integration (Follow Up Boss, kvCORE, BoomTown, Sierra Interactive, etc.)
How we build real estate sites that own your sphere
Neighborhood + niche architecture
Each neighborhood you specialize in gets its own landing page with market data, recent sales, school info, and a custom IDX-filtered listing feed. Each page ranks separately for "homes for sale in [neighborhood]" — which is the highest-intent search in residential real estate.
IDX integration + lead capture
MLS listing search integrated directly into your site (iHomefinder, Showcase IDX, IDX Broker, or custom), so buyers search YOUR site instead of Zillow. Save-search + favorites flows capture buyer leads with a soft email signup. Home-value request form captures seller leads with an instant CMA.
CRM + content + market-update cadence
Leads flow directly into your existing CRM (Follow Up Boss, kvCORE, BoomTown, etc.). Monthly market-update content + blog posts compound SEO over time so you stop paying Zillow $50 per lead. Drip campaigns + transaction milestone emails keep your past clients in your sphere.
Priced to your project.Half a deal covers the year.
Custom real estate website with IDX integration, neighborhood landing pages, lead-capture flows, CRM integration, and a mobile PageSpeed goal of 95+. The math: a single transaction at your standard commission covers the website cost for 5+ years.
Pair with Google Ads + SEO management. Real estate is the highest-ROI SEO vertical that exists — neighborhood content compounds for years and replaces ongoing Zillow spend.
What real estate & agents typically pair.
Local SEO
Map-pack rankings across your whole service area: Business Profile, citations, reviews, location pages, grid tracking.
- Map-pack rank across the grid, by keyword
- Business Profile calls, direction requests and website clicks
- Review count and rating trend
Meta Ads — Facebook & Instagram
Creative-led Facebook and Instagram campaigns with Conversions API tracking, lead forms and speed-to-lead.
- Cost per qualified lead / cost per purchase
- Creative hit rate — which concepts win
- Speed-to-lead and lead-to-appointment rate
Video Marketing & Production
Planned shoots that produce brand films, testimonials, explainers and a month of short-form — distributed everywhere.
- Assets produced per shoot
- Views, watch time and engagement by platform
- Conversion lift on pages with video
Email & SMS Marketing
Lifecycle automations and seasonal campaigns on your platform, reported in revenue per flow.
- Revenue or leads per automated flow
- List growth and engagement (open, click, reply)
- Deliverability — inbox placement and complaint rate
Common questions
Will the site integrate with my MLS / IDX provider?
Yes. We integrate with iHomefinder, Showcase IDX, IDX Broker, RealGeeks, or a custom MLS API depending on your board. Buyers search your site directly with real MLS data, save searches, favorite listings — and all that activity drops into your CRM.
Will the site integrate with Follow Up Boss / kvCORE / BoomTown / Sierra Interactive?
Yes. Lead-capture forms (home-value requests, buyer inquiries, neighborhood guides) flow directly into your existing CRM via API or Zapier. No manual data entry.
Can the site help me rank for neighborhood searches?
Yes — that's the entire neighborhood landing-page architecture. Each neighborhood gets its own page with market data, recent sales, school info, and an IDX-filtered listing feed. Each page ranks separately for "homes for sale in [neighborhood]," which is the highest-intent search in residential real estate.
Do I need separate sites for buyer and seller funnels?
No. We build one site that serves both buyer and seller intents, with separate landing pages and lead-capture flows for each audience. Buyer leads get the IDX + neighborhood-guide path. Seller leads get the home-value-request + recent-sales + listing-presentation path.
What about agent teams or boutique brokerages?
Yes. Each team member gets a dedicated bio page with their own bookable consult link and their own assigned leads. The team site supports unified branding with per-agent attribution — which is critical for splits + accountability.
How do you handle compliance + brokerage logo / DRE / license requirements?
We include all required brokerage disclosure, DRE / license number display, Fair Housing logo, and equal-opportunity statements per your state's regulations. We've built sites compliant with TN, CA, TX, FL, NY, and most major-market real estate boards.
More verticals we cover.
HVAC
Local Services Ads, map-pack SEO, seasonal search campaigns and reviews run as one system, with budgets that follow your call board.
- Capacity-aligned budgets by trade and territory
- LSA disputes and review velocity every week
- Cost per booked job, not per click
Plumbing & drain
Emergency-intent marketing: Local Services Ads, map-pack dominance across the metro, job-type search campaigns and call tracking to the booked job.
- LSAs plus the pack for emergency calls
- Job-type pages with price ranges
- Every call recorded, scored and attributed
Electrical contractors
Two playbooks in one program: Local Services Ads and the map pack for service calls; answer-first project pages and retargeting for EV chargers, panels and generators.
- Emergency and project intent tracked separately
- Project pages that AI engines cite
- Financing and proof on high-ticket pages
Get a proposal tailored to real estate & agents.
Tell us about your business. We reply with a written, priced plan in one business day.