Practice websites that book new patients.
Healthcare buying is local, urgent, and trust-driven. We build dental, chiropractic, and medical-practice sites with online appointment booking, transparent insurance + new-patient information, HIPAA-aware intake forms, and the Google Business Profile + review-velocity playbook that wins "dentist near me" and "chiropractor [city]" search.
- Online booking integrated with your existing PMS/EMR
- HIPAA-aware digital intake replaces printed PDFs
- Local SEO + GBP playbook for "dentist near me"
Why most practice sites lose to ZocDoc and the corporate chain on the corner
Patients pick a new dentist, chiropractor, or clinic on a single signal: how easy is it to book a first appointment without making a phone call? Most independent practice sites still require a call during business hours, hide insurance acceptance behind a phone-only verification, list provider credentials in a tiny footer, and force patients to print a PDF intake form. Patients book ZocDoc, the corporate chain, or whoever responds within an hour. We rebuild the site so online booking is one tap from every page, accepted insurance + new-patient pricing is upfront, intake is digital + HIPAA-aligned, and local search positions the practice above the chains for high-intent "near me" queries.
What every practice website needs
- Online appointment booking (no phone-call requirement to schedule)
- Accepted-insurance list surfaced clearly — top reason a patient bounces
- New-patient special or transparent cash-pay pricing where applicable
- Provider bios with credentials, photos, and bookable links per provider
- Digital, HIPAA-aware intake forms (replacing PDFs)
- Real patient reviews surfaced live from Google + Healthgrades
- Service-specific landing pages (Invisalign, implants, decompression, adjustments, etc.)
- Mobile-first design with sticky "Book Appointment" button always visible
- Multi-location landing pages if you operate more than one office
- Schema markup (MedicalBusiness, Dentist, Chiropractor) for local + AI search
How we build practice sites that book new patients
Service + provider information architecture
Each service (Invisalign, implants, cosmetic dentistry, sports chiropractic, decompression therapy, etc.) gets its own landing page that ranks separately on Google. Each provider gets a dedicated bio with their own bookable schedule — capturing the "book with Dr. [name]" loyalty searches.
Booking + intake automation
Online appointment booking integrated with your existing PMS / EMR (Dentrix, Eaglesoft, Open Dental, ChiroTouch, Jane App, Athena, Tebra, etc.). HIPAA-aware digital intake forms replace the printed PDFs so new patients are pre-loaded into your system before they walk in.
Local rankings + reviews + GBP
Google Business Profile optimization, schema markup (MedicalBusiness / Dentist / Chiropractor), and review-velocity automation. Healthcare is one of the most review-sensitive verticals — patients sort by star rating before they click. We push for 5-star Google + Healthgrades velocity from day one.
Priced to your project.One new patient covers the year.
Custom dental, chiropractic, or medical-practice website with online appointment booking, PMS/EMR integration, HIPAA-aware digital intake, GBP optimization, and a mobile PageSpeed goal of 95+. The math: a single new-patient lifetime value covers the website cost for several years.
Pair with local SEO + GBP management. Healthcare local search has some of the highest commercial intent of any vertical — patients searching "dentist near me" are typically booking within 48 hours.
What dental, chiropractic & medical typically pair.
Local SEO
Map-pack rankings across your whole service area: Business Profile, citations, reviews, location pages, grid tracking.
- Map-pack rank across the grid, by keyword
- Business Profile calls, direction requests and website clicks
- Review count and rating trend
E-E-A-T & Authority Building
Author pages, credentials, first-hand content and reputation signals that make engines trust — and cite — you.
- Author and organization entities recognized by engines
- Rankings and citations in sensitive, high-value categories
- Review volume and rating trend
Google Ads Management
Consolidated search campaigns, honest conversion tracking and reporting in cost per lead — not clicks.
- Cost per qualified lead
- Return on ad spend / lead volume against budget
- Wasted spend removed (search terms, placements, hours)
Reputation & Review Management
Review generation, responses in your voice, monitoring across platforms and repair when it is needed.
- Review velocity and total count by platform
- Average rating trend
- Response rate and response time
Common questions
Will the booking integrate with my existing practice management software?
Yes. We integrate with Dentrix, Eaglesoft, Open Dental, Curve, ChiroTouch, Jane App, Athena, Tebra, DrChrono, and most major PMS/EMR systems. Appointments booked on the website drop directly into your existing schedule with no double-entry.
Are the intake forms HIPAA-compliant?
Yes. We build digital intake forms that store data in HIPAA-aligned infrastructure, use end-to-end encryption in transit, and integrate with your existing patient management system. We can also sign a Business Associate Agreement (BAA) where required.
How do you handle multi-location practices?
Each location gets its own dedicated landing page with separate GBP, separate booking calendar, separate provider roster, and locally-specific content. Each location ranks independently in local search — which is the single biggest unlock for multi-location practice groups.
Will the site help me rank for "dentist near me" or "chiropractor [city]"?
Yes. We build service + city-specific landing pages, optimize Google Business Profile, push for review velocity, structure the site with MedicalBusiness schema markup, and submit to Healthgrades + relevant directories. Local + AI search are the strongest discovery channels for healthcare.
Can the site handle insurance verification?
We can surface your accepted-insurance list directly on the homepage and on service pages, integrate with insurance-verification APIs where available (Eligible, Vyne, Onederful), or simply display the list with a "verify benefits" form that flows to your front desk. Insurance clarity dramatically reduces phone-screening time.
Will it work for specialists (orthodontists, oral surgeons, periodontists, etc.)?
Yes — and specialist sites typically have higher per-procedure value, so the ROI is even stronger. We've built sites for orthodontics, oral surgery, periodontics, endodontics, pediatric dentistry, sports chiropractic, decompression / spinal practices, and integrative medicine.
More verticals we cover.
HVAC
Local Services Ads, map-pack SEO, seasonal search campaigns and reviews run as one system, with budgets that follow your call board.
- Capacity-aligned budgets by trade and territory
- LSA disputes and review velocity every week
- Cost per booked job, not per click
Plumbing & drain
Emergency-intent marketing: Local Services Ads, map-pack dominance across the metro, job-type search campaigns and call tracking to the booked job.
- LSAs plus the pack for emergency calls
- Job-type pages with price ranges
- Every call recorded, scored and attributed
Electrical contractors
Two playbooks in one program: Local Services Ads and the map pack for service calls; answer-first project pages and retargeting for EV chargers, panels and generators.
- Emergency and project intent tracked separately
- Project pages that AI engines cite
- Financing and proof on high-ticket pages
Get a proposal tailored to dental, chiropractic & medical.
Tell us about your business. We reply with a written, priced plan in one business day.