Practice websites that book new patients.
Healthcare buying is local, urgent, and trust-driven. We build dental, chiropractic, and medical-practice sites with online appointment booking, transparent insurance + new-patient information, HIPAA-aware intake forms, and the Google Business Profile + review-velocity playbook that wins "dentist near me" and "chiropractor [city]" search.
- Online booking integrated with your existing PMS/EMR
- HIPAA-aware digital intake replaces printed PDFs
- Local SEO + GBP playbook for "dentist near me"
Why most practice sites lose to ZocDoc and the corporate chain on the corner
Patients pick a new dentist, chiropractor, or clinic on a single signal: how easy is it to book a first appointment without making a phone call? Most independent practice sites still require a call during business hours, hide insurance acceptance behind a phone-only verification, list provider credentials in a tiny footer, and force patients to print a PDF intake form. Patients book ZocDoc, the corporate chain, or whoever responds within an hour. We rebuild the site so online booking is one tap from every page, accepted insurance + new-patient pricing is upfront, intake is digital + HIPAA-aligned, and local search positions the practice above the chains for high-intent "near me" queries.
What every practice website needs
- Online appointment booking (no phone-call requirement to schedule)
- Accepted-insurance list surfaced clearly — top reason a patient bounces
- New-patient special or transparent cash-pay pricing where applicable
- Provider bios with credentials, photos, and bookable links per provider
- Digital, HIPAA-aware intake forms (replacing PDFs)
- Real patient reviews surfaced live from Google + Healthgrades
- Service-specific landing pages (Invisalign, implants, decompression, adjustments, etc.)
- Mobile-first design with sticky "Book Appointment" button always visible
- Multi-location landing pages if you operate more than one office
- Schema markup (MedicalBusiness, Dentist, Chiropractor) for local + AI search
How we build practice sites that book new patients
Service + provider information architecture
Each service (Invisalign, implants, cosmetic dentistry, sports chiropractic, decompression therapy, etc.) gets its own landing page that ranks separately on Google. Each provider gets a dedicated bio with their own bookable schedule — capturing the "book with Dr. [name]" loyalty searches.
Booking + intake automation
Online appointment booking integrated with your existing PMS / EMR (Dentrix, Eaglesoft, Open Dental, ChiroTouch, Jane App, Athena, Tebra, etc.). HIPAA-aware digital intake forms replace the printed PDFs so new patients are pre-loaded into your system before they walk in.
Local rankings + reviews + GBP
Google Business Profile optimization, schema markup (MedicalBusiness / Dentist / Chiropractor), and review-velocity automation. Healthcare is one of the most review-sensitive verticals — patients sort by star rating before they click. We push for 5-star Google + Healthgrades velocity from day one.
Independent dental practice (NDA) · General + cosmetic dentistry — Middle Tennessee
Older WordPress site with no online booking, hidden insurance list, PDF intake forms, and a Google Business Profile that ranked below two corporate chains for branded searches. New-patient flow was 6-8/month and plateaued.
Custom rebuild with online appointment booking integrated with Dentrix, surfaced insurance + new-patient special, digital HIPAA-aware intake, provider bios with individual bookable schedules, and GBP + review-velocity automation. New-patient flow grew to 28/month within 90 days.
New patients 6-8/mo → 28/mo in 90 days
$55/month all-in. One new patient covers the year.
Custom dental, chiropractic, or medical-practice website with online appointment booking, PMS/EMR integration, HIPAA-aware digital intake, GBP optimization, mobile PageSpeed 95-100, and unlimited content updates. The math: a single new-patient lifetime value covers the website cost for several years.
Pair with local SEO + GBP management. Healthcare local search has some of the highest commercial intent of any vertical — patients searching "dentist near me" are typically booking within 48 hours.
What dental, chiropractic & medical typically pair.
Custom Website Design
Mobile-first custom websites coded around your specific business — engineered to convert visitors into paying customers.
- Free custom mockup in 3–4 days
- $55/month all-in, no setup fees
- Live in 7 days, cancel anytime
SEO + AI Search
Get found on Google, Maps, ChatGPT, Perplexity, and AI Overviews — the five surfaces your next customer is actually searching.
- Local + technical + AI search optimization
- Most clients see leads within 60 days
- $295/month, transparent reporting
Marketing + Growth
Google Ads, Meta Ads, Google Business Profile, reviews, GA4, and Search Console — every channel that brings you customers, run by one team.
- Paid + organic + local + reputation, unified
- From $495/mo bundled · month-to-month
- One dashboard for the whole funnel
Common questions
Will the booking integrate with my existing practice management software?
Yes. We integrate with Dentrix, Eaglesoft, Open Dental, Curve, ChiroTouch, Jane App, Athena, Tebra, DrChrono, and most major PMS/EMR systems. Appointments booked on the website drop directly into your existing schedule with no double-entry.
Are the intake forms HIPAA-compliant?
Yes. We build digital intake forms that store data in HIPAA-aligned infrastructure, use end-to-end encryption in transit, and integrate with your existing patient management system. We can also sign a Business Associate Agreement (BAA) where required.
How do you handle multi-location practices?
Each location gets its own dedicated landing page with separate GBP, separate booking calendar, separate provider roster, and locally-specific content. Each location ranks independently in local search — which is the single biggest unlock for multi-location practice groups.
Will the site help me rank for "dentist near me" or "chiropractor [city]"?
Yes. We build service + city-specific landing pages, optimize Google Business Profile, push for review velocity, structure the site with MedicalBusiness schema markup, and submit to Healthgrades + relevant directories. Local + AI search are the strongest discovery channels for healthcare.
Can the site handle insurance verification?
We can surface your accepted-insurance list directly on the homepage and on service pages, integrate with insurance-verification APIs where available (Eligible, Vyne, Onederful), or simply display the list with a "verify benefits" form that flows to your front desk. Insurance clarity dramatically reduces phone-screening time.
Will it work for specialists (orthodontists, oral surgeons, periodontists, etc.)?
Yes — and specialist sites typically have higher per-procedure value, so the ROI is even stronger. We've built sites for orthodontics, oral surgery, periodontics, endodontics, pediatric dentistry, sports chiropractic, decompression / spinal practices, and integrative medicine.
More verticals we cover.
Wedding venues
Wedding venue websites that pair stunning imagery with the practical info couples need — capacity, pricing, packages, dates — so browsers become booked tours.
- Curated photo galleries + Pinterest optimization
- Pricing transparency that qualifies in 60 seconds
- Tour-booking integration (HoneyBook, Calendly, etc.)
Home services & trades
Painter, plumber, electrician, roofer, HVAC, and landscaper sites with service-area pages, real-job photo galleries, instant-notification quote forms, and review-velocity automation.
- Service-area pages that rank in every city you serve
- 30-second quote form with instant SMS alerts
- Google Business Profile + Local Service Ads playbook
Restaurants & hospitality
Restaurant, café, bar, and food-truck sites with food-photo heros, live HTML menus, one-tap reservations + ordering, and GBP sync that keeps every channel updated from one place.
- Live menu integration (Google Sheet, Toast, Square)
- OpenTable / Resy / Tock reservation integration
- Google Business Profile sync + review velocity
Get a proposal tailored to dental, chiropractic & medical.
Tell us about your business. We'll send back a written fix plan in one business day.