Med spa & salon sites that book the chair.
Beauty is decided visually and bought on trust. We build med spa, aesthetic, salon, and barbershop sites with real before/after galleries, transparent treatment menus, online booking with deposits, membership management, and the local-search optimization that gets you onto the Google Maps 3-pack for "botox near me" or "haircut near me."
- Real before/after galleries (HIPAA-compliant)
- Booking integration with Boulevard / Vagaro / Mindbody
- Membership + gift-card revenue lines built in
Why most med spa & salon sites lose to the booking app
Beauty bookings happen at 10pm on a phone, two days before the appointment. Most med-spa and salon websites still require a phone call during business hours, hide service pricing, show stock-model headshots instead of real client results, and force the prospect to scroll a 17-tab PDF service menu. The booking goes to Booksy, Vagaro, or Mindbody — and your website gets none of the credit. We rebuild the site so booking is one tap away on every page, the service menu is scannable in 30 seconds, real before/afters establish trust, and membership offers + recurring appointments compound the revenue.
What every beauty / med spa website needs
- Real before/after photo galleries (HIPAA-compliant consent flow if med-spa)
- Transparent service menu with pricing (single-treatment + package tiers)
- Online booking with deposit collection to reduce no-shows
- Provider bios with credentials, photos, and bookable links
- Membership program management (monthly facials, botox memberships, etc.)
- Gift-card sales integrated directly into the site
- Real Google reviews surfaced live on every service page
- Mobile-first design with sticky "Book Now" button always visible
- Photo gallery organized by treatment or stylist so prospects find inspiration fast
- Schema markup that flags individual treatments for AI-search results
How we build beauty + med spa sites that book the chair
Treatment-first information architecture
Each treatment gets its own page (botox, filler, dysport, microneedling, hydrafacial, etc., or for salons: balayage, color correction, blowout, men's cut, beard work, etc.). Each page ranks separately on Google and converts on its own — this single move usually doubles organic traffic within 4 months.
Visual proof + transparent pricing
Real before/after galleries replace stock-model headshots. Pricing surfaces directly on the treatment page (range or per-unit, your call). Real client reviews pulled live from Google. Trust gets established before the booking form.
Booking integration + membership economics
Integration with Boulevard, Mangomint, Vagaro, Booksy, Mindbody, or Square — whatever you already use. Deposit collection to reduce no-shows. Membership signup flow built into the site (monthly facials, lash refills, botox memberships) — recurring revenue is the unlock for premium beauty businesses.
Alerela · Wellness, beauty, and skincare
Earlier site relied on stock model imagery, didn't surface treatment-level pricing, and routed bookings through a generic contact form — losing conversions to platforms with built-in booking flows.
Custom rebuild with branded photography, treatment-level landing pages, transparent menu structure, and a streamlined inquiry flow that aligns with the booking platform. Time-on-page and conversion velocity both improved within the first month.
Conversion-ready treatment pages + branded photo system
$55/month all-in. Two appointments cover the year.
Custom med-spa or salon website with real before/after galleries, treatment-level landing pages, booking integration, membership signup flow, gift-card sales, mobile PageSpeed 95-100, and unlimited content updates. The math: 2-4 booked treatments cover your annual website cost.
Pair with Meta Ads + GBP management. Beauty is the highest-performing vertical on Instagram + TikTok — visual social is where new clients discover you.
What med spa, salons & beauty typically pair.
Custom Website Design
Mobile-first custom websites coded around your specific business — engineered to convert visitors into paying customers.
- Free custom mockup in 3–4 days
- $55/month all-in, no setup fees
- Live in 7 days, cancel anytime
SEO + AI Search
Get found on Google, Maps, ChatGPT, Perplexity, and AI Overviews — the five surfaces your next customer is actually searching.
- Local + technical + AI search optimization
- Most clients see leads within 60 days
- $295/month, transparent reporting
Marketing + Growth
Google Ads, Meta Ads, Google Business Profile, reviews, GA4, and Search Console — every channel that brings you customers, run by one team.
- Paid + organic + local + reputation, unified
- From $495/mo bundled · month-to-month
- One dashboard for the whole funnel
Common questions
Can the site handle HIPAA compliance for med-spa before/after photos?
Yes. We build a HIPAA-aligned consent + intake flow for client photo releases, and store the imagery + consents in a compliant location. Before/after galleries are the single highest-converting element on a med-spa site, so getting the consent architecture right is worth doing once and well.
Will the website integrate with Boulevard / Mangomint / Vagaro / Mindbody?
Yes. We integrate with whichever booking platform you currently use. The booking button stays sticky on mobile + visible in every header so prospects can book without scrolling, and deposit collection is built into the flow if you want it.
Can I sell gift cards directly through the site?
Yes. Gift cards are a high-margin revenue line and a major holiday driver. We integrate Square Gift Cards, Boulevard gift cards, or your booking platform's native gift card module so you can sell directly without a separate platform.
How do you handle membership programs?
Membership signup is built into the site with monthly billing (Stripe, Square, or your booking platform's native module). Members get a dedicated portal to manage their account, book their included treatments, and add extras. Memberships are the single biggest economic unlock for premium beauty businesses — recurring revenue smooths the calendar and locks in client lifetime value.
Will the site help me rank for "botox near me" or "hair salon [city]"?
Yes. We build treatment-specific + city-specific landing pages, optimize Google Business Profile, push for review velocity, and structure the site with schema markup that AI search engines (ChatGPT, Perplexity, Google AI Overview) can read. Local + AI search are the two strongest channels for beauty discovery.
Can it handle multi-location or multi-provider businesses?
Yes. Each location gets its own dedicated landing page (separate GBP, separate booking calendar). Each provider can have a bio page with their own bookable link. We've built sites that support 1-12 locations and 1-40 providers without performance loss.
More verticals we cover.
Wedding venues
Wedding venue websites that pair stunning imagery with the practical info couples need — capacity, pricing, packages, dates — so browsers become booked tours.
- Curated photo galleries + Pinterest optimization
- Pricing transparency that qualifies in 60 seconds
- Tour-booking integration (HoneyBook, Calendly, etc.)
Home services & trades
Painter, plumber, electrician, roofer, HVAC, and landscaper sites with service-area pages, real-job photo galleries, instant-notification quote forms, and review-velocity automation.
- Service-area pages that rank in every city you serve
- 30-second quote form with instant SMS alerts
- Google Business Profile + Local Service Ads playbook
Restaurants & hospitality
Restaurant, café, bar, and food-truck sites with food-photo heros, live HTML menus, one-tap reservations + ordering, and GBP sync that keeps every channel updated from one place.
- Live menu integration (Google Sheet, Toast, Square)
- OpenTable / Resy / Tock reservation integration
- Google Business Profile sync + review velocity
Get a proposal tailored to med spa, salons & beauty.
Tell us about your business. We'll send back a written fix plan in one business day.