Law firm sites that capture real cases.
Legal buying is high-stakes and decision-fatigue territory. We build law firm and solo-attorney sites with practice-area landing pages that rank for high-intent searches, case-value-aware intake flows, attorney bios that signal experience, free-consultation booking, and the local SEO + Google Screened playbook that wins above the per-lead-vendor noise.
- Practice-area + city landing pages that rank separately
- Case-value-aware intake routes partners vs. screening staff
- Google Screened + Local Service Ads management
Why most law firm sites lose to lead vendors and the YouTube ad firm
Legal prospects are stressed, urgent, and shopping multiple firms in a single hour. Most attorney websites are interchangeable: stock courthouse photo, generic "experienced + dedicated" copy, hidden attorney bios, a phone number, and a contact form that takes a paralegal three days to answer. By then, the case is signed with the firm that showed up on Google Screened or paid for a YouTube takeover. We rebuild the site so practice areas have dedicated landing pages that rank for high-intent searches ("car accident lawyer [city]," "DUI attorney near me"), attorney bios surface real experience + outcomes, intake flows route high-value cases directly to a partner, and Google Screened / Local Service Ads management captures the green-check badge that prints leads at half the cost of standard Google Ads.
What every law firm website needs
- Dedicated practice-area landing pages (PI, criminal defense, family, estate, business, etc.)
- Attorney bios with real experience, bar admissions, notable outcomes (within ethics rules)
- Case-value-aware intake — high-value cases route to a partner, screening cases to intake staff
- Free consultation booking — one tap from every page
- Real client reviews surfaced live (subject to state bar testimonial rules)
- City-specific landing pages for every market you practice in (each ranks separately)
- Google Screened / Local Service Ads-ready (license + insurance + background check setup)
- Mobile-first design — most legal searches happen on phones in moments of crisis
- Schema markup (LegalService, Attorney) for local + AI search
- Ethics-aware design that complies with your state bar advertising rules
How we build law firm sites that capture real cases
Practice-area + city architecture
Each practice area you handle gets a dedicated landing page (personal injury, criminal defense, family law, estate planning, business law, etc.), and each city you practice in gets its own city-specific page. Both axes rank separately on Google — which dramatically expands organic capture for the high-intent local + practice-area searches that drive legal cases.
Case-value-aware intake + consultation booking
Intake flow that screens for case value (severity of injury, criminal charge level, estate complexity, business size) and routes high-value cases directly to a partner — while screening lower-value cases through intake staff. Free consultation booking integrated with Calendly, Acuity, or your case management system (Clio, MyCase, Smokeball, PracticePanther).
Google Screened + Local Service Ads + reviews
Google Screened badge application + license + insurance + background check setup. Local Service Ads management — the green-check badge that prints leads at half the cost of standard Google Ads. Review-velocity automation (within state bar testimonial rules) that compounds your local reputation.
Independent personal-injury firm (NDA) · PI + workers' comp — Middle Tennessee
Generic template site with one combined practice-area page, no city-specific pages, attorney bios buried in a dropdown, no online consultation booking, and reliance on $3,800/month in expensive per-lead vendor spend for case acquisition.
Custom rebuild with 6 practice-area landing pages, 8 city-specific pages, partner-level intake flow, Calendly consultation booking integrated with Clio, Google Screened badge setup, and Local Service Ads management. Within 6 months, organic + LSA leads matched paid-lead-vendor volume at a fraction of the per-lead cost.
Per-lead cost down ~60% in 6 months
$55/month all-in. One signed case covers a decade.
Custom law-firm website with practice-area + city landing pages, case-value-aware intake, consultation booking, Google Screened readiness, ethics-aware design, mobile PageSpeed 95-100, and unlimited content updates. The math: a single signed PI, criminal, or estate case can cover the website cost for 5-10 years.
Pair with SEO + Google Ads + Local Service Ads management. Legal is the highest CPC vertical in Google Ads — organic rankings + LSA leads cost dramatically less than per-click bidding against the YouTube takeover firms.
What law firms & attorneys typically pair.
Custom Website Design
Mobile-first custom websites coded around your specific business — engineered to convert visitors into paying customers.
- Free custom mockup in 3–4 days
- $55/month all-in, no setup fees
- Live in 7 days, cancel anytime
SEO + AI Search
Get found on Google, Maps, ChatGPT, Perplexity, and AI Overviews — the five surfaces your next customer is actually searching.
- Local + technical + AI search optimization
- Most clients see leads within 60 days
- $295/month, transparent reporting
Marketing + Growth
Google Ads, Meta Ads, Google Business Profile, reviews, GA4, and Search Console — every channel that brings you customers, run by one team.
- Paid + organic + local + reputation, unified
- From $495/mo bundled · month-to-month
- One dashboard for the whole funnel
Common questions
Will the site comply with my state bar advertising rules?
Yes. We're familiar with the state bar advertising rules in most major jurisdictions (TN, CA, TX, FL, NY, etc.) — including testimonial restrictions, required disclaimers, attorney advertising designations, and case-result presentation rules. We build sites to pass bar review the first time.
Will it integrate with my case management software?
Yes. We integrate with Clio, MyCase, Smokeball, PracticePanther, Filevine, Litify, and most major legal CMS platforms. Intake submissions flow directly into your existing matter intake pipeline.
Can the site handle Google Screened / Local Service Ads?
Yes. We help with the Google Screened badge application — license verification, malpractice insurance verification, background checks for attorneys + paralegals — and manage Local Service Ads bidding, dispute resolution, and lead-quality scoring on an ongoing basis. LSAs typically print legal leads at half the cost of standard Google Ads.
How do you handle multi-attorney firms vs solo practitioners?
Each attorney gets a dedicated bio page with credentials, bar admissions, notable cases (within ethics rules), and a bookable consultation link. The firm's home page can feature partners prominently while still routing intake by case type / value.
Will it help me rank for "car accident lawyer [city]" / "DUI attorney near me" searches?
Yes. We build practice-area + city-specific landing pages, optimize Google Business Profile, push for review velocity, and structure the site with LegalService + Attorney schema markup. Legal local search has some of the highest commercial intent of any vertical.
Can the intake screen for case value before routing to a partner?
Yes. The intake form asks the qualifying questions for each practice area (severity of injury, type of charge, estate value, business size, etc.) and routes high-value cases directly to the partner's calendar — while routing screening cases to intake staff. Partner time is the firm's most expensive resource; case-value-aware intake protects it.
More verticals we cover.
Wedding venues
Wedding venue websites that pair stunning imagery with the practical info couples need — capacity, pricing, packages, dates — so browsers become booked tours.
- Curated photo galleries + Pinterest optimization
- Pricing transparency that qualifies in 60 seconds
- Tour-booking integration (HoneyBook, Calendly, etc.)
Home services & trades
Painter, plumber, electrician, roofer, HVAC, and landscaper sites with service-area pages, real-job photo galleries, instant-notification quote forms, and review-velocity automation.
- Service-area pages that rank in every city you serve
- 30-second quote form with instant SMS alerts
- Google Business Profile + Local Service Ads playbook
Restaurants & hospitality
Restaurant, café, bar, and food-truck sites with food-photo heros, live HTML menus, one-tap reservations + ordering, and GBP sync that keeps every channel updated from one place.
- Live menu integration (Google Sheet, Toast, Square)
- OpenTable / Resy / Tock reservation integration
- Google Business Profile sync + review velocity
Get a proposal tailored to law firms & attorneys.
Tell us about your business. We'll send back a written fix plan in one business day.