Vacation rental sites that capture direct bookings.
Airbnb + VRBO take 15-20% per booking. Direct bookings cost 0%. We build vacation rental + STR management websites with photo-first design, integrated availability calendars from your channel manager (Hostfully, OwnerRez, Guesty, Hospitable, Lodgify), direct-booking checkout, and the local SEO that captures the "[city] vacation rental" searches happening outside the OTA platforms.
- Hostfully / OwnerRez / Guesty / Hospitable / Lodgify integration
- Direct-booking checkout that bypasses 15-20% OTA fees
- Per-property + destination landing pages that rank locally
Why most vacation rental hosts hand Airbnb 15-20% they don't need to
Every booking that comes through Airbnb or VRBO costs the host 15-20% in platform fees — and the guest pays an additional service fee on top. Most independent rental hosts and small STR management companies have no direct-booking website, no SEO presence, and no brand outside the OTA platforms — so they're locked into paying the OTA toll forever. We build vacation rental + STR sites with photo-first design, channel-manager-integrated availability, direct-booking checkout with Stripe, and local + AI SEO that captures the "[destination] vacation rental" searches happening on Google before guests ever open Airbnb. Direct bookings compound — a guest who books direct once is 3-5x more likely to rebook direct.
What every vacation rental website needs
- Hero gallery with professional listing photography (no phone shots, no stock interiors)
- Availability calendar integrated from your channel manager (Hostfully, OwnerRez, Guesty, Hospitable, Lodgify)
- Direct-booking checkout with Stripe (or your PMS's native payment processing)
- Transparent nightly + weekly + monthly pricing with seasonality clearly shown
- Property-specific landing pages if you manage multiple units
- Local-area guide content (restaurants, activities, drive times) for SEO + guest experience
- Real guest reviews surfaced live from Airbnb / VRBO / Google
- Mobile-first design — 70%+ of vacation searches happen on phones
- Schema markup (LodgingBusiness, VacationRental) for local + AI search
- Direct-booking incentive (5-10% off OTA rate) prominently shown
How we build vacation rental sites that capture direct bookings
Property + photo-first architecture
Each property gets its own dedicated landing page with hero gallery, availability calendar, transparent pricing, and amenities. Multi-property managers get a portfolio view + per-property pages. The photos are the conversion driver — we treat them as the hero of every page.
Channel manager integration + direct booking
Availability syncs from your channel manager so guests always see real availability and you never double-book. Direct booking + payment flows through Stripe (or your PMS's native processor) so you keep 100% of the gross instead of paying the 15-20% OTA toll.
Local SEO + content + repeat-guest funnel
Local-area content (restaurants, activities, hidden gems) ranks for "[destination] vacation rental" + "things to do in [destination]" searches. Repeat-guest email funnel + direct-booking discount converts past OTA guests into permanent direct-booking guests — the highest-LTV channel in the entire industry.
Independent STR management company (NDA) · 12-property short-term rental portfolio — Middle Tennessee + Smoky Mountains
Listings managed exclusively on Airbnb + VRBO — paying ~$98,000/year in platform fees with no direct-booking presence, no website, and no SEO. Owners pressuring for higher net returns.
Custom rebuild with per-property landing pages, OwnerRez availability integration, Stripe direct-booking checkout, local-area content for each market, and email funnel converting past OTA guests to direct rebooking. Direct bookings grew from 0% to 22% of total in 6 months — net savings of ~$21,000/year in OTA fees in year one.
Direct bookings 0 → 22% in 6 months · ~$21k saved year one
$55/month all-in. One direct booking pays for months.
Custom vacation rental or STR management website with channel-manager integration, direct-booking checkout, per-property landing pages, local-area content, mobile PageSpeed 95-100, and unlimited content updates. The math: a single direct booking saves the host enough OTA fees to cover months of website cost.
Pair with SEO + content management. Vacation rental SEO compounds beautifully — every local-area blog post ("best restaurants in [destination]," "things to do near [property]") becomes a permanent inbound channel that drives bookings for years.
What vacation rentals & str typically pair.
Custom Website Design
Mobile-first custom websites coded around your specific business — engineered to convert visitors into paying customers.
- Free custom mockup in 3–4 days
- $55/month all-in, no setup fees
- Live in 7 days, cancel anytime
SEO + AI Search
Get found on Google, Maps, ChatGPT, Perplexity, and AI Overviews — the five surfaces your next customer is actually searching.
- Local + technical + AI search optimization
- Most clients see leads within 60 days
- $295/month, transparent reporting
Marketing + Growth
Google Ads, Meta Ads, Google Business Profile, reviews, GA4, and Search Console — every channel that brings you customers, run by one team.
- Paid + organic + local + reputation, unified
- From $495/mo bundled · month-to-month
- One dashboard for the whole funnel
Common questions
Will the site integrate with my channel manager?
Yes. We integrate with Hostfully, OwnerRez, Guesty, Hospitable, Lodgify, Streamline, Track HS, Tokeet, and most major STR channel managers. Availability syncs automatically — guests always see real availability and you never double-book across Airbnb / VRBO / your website.
Can the site take direct payments?
Yes. We integrate Stripe (or your channel manager's native payment processor) for direct booking + payment + deposit collection. Damage deposits, cleaning fees, taxes, and seasonal pricing are all handled correctly.
Will it help me rank for "[city] vacation rental" / "cabins near [destination]" searches?
Yes. We build destination + property-type landing pages ("Nashville vacation rentals," "Smoky Mountain cabins with hot tub," "pet-friendly cabins near Gatlinburg") + local-area content. Each ranks separately on Google and captures search traffic that would otherwise go directly to Airbnb.
Can I run a direct-booking discount to incentivize off-OTA bookings?
Yes. We build the direct-booking discount prominently into the site ("5-10% off vs. Airbnb") and into the email funnel for past OTA guests. Direct-booking discount + repeat-guest email funnel is the single highest-ROI play in the entire STR industry.
How do you handle multi-property portfolios vs single-property hosts?
Each property gets its own dedicated landing page regardless of portfolio size. Multi-property managers also get a portfolio overview, owner-portal architecture (if needed for owner-facing reporting), and per-property availability + booking flows. We've built sites for portfolios from 1 to 50+ properties.
Will the site sync reviews from Airbnb / VRBO / Google?
Yes. We surface real guest reviews live from your OTA platforms + Google Business Profile so social proof shows up on every property page. Real reviews are the second-highest conversion driver after photos.
More verticals we cover.
Wedding venues
Wedding venue websites that pair stunning imagery with the practical info couples need — capacity, pricing, packages, dates — so browsers become booked tours.
- Curated photo galleries + Pinterest optimization
- Pricing transparency that qualifies in 60 seconds
- Tour-booking integration (HoneyBook, Calendly, etc.)
Home services & trades
Painter, plumber, electrician, roofer, HVAC, and landscaper sites with service-area pages, real-job photo galleries, instant-notification quote forms, and review-velocity automation.
- Service-area pages that rank in every city you serve
- 30-second quote form with instant SMS alerts
- Google Business Profile + Local Service Ads playbook
Restaurants & hospitality
Restaurant, café, bar, and food-truck sites with food-photo heros, live HTML menus, one-tap reservations + ordering, and GBP sync that keeps every channel updated from one place.
- Live menu integration (Google Sheet, Toast, Square)
- OpenTable / Resy / Tock reservation integration
- Google Business Profile sync + review velocity
Get a proposal tailored to vacation rentals & str.
Tell us about your business. We'll send back a written fix plan in one business day.