threestone.com scored 100/100 on the website scan.
Strong
threestone.com · Scanned 2026-09-27
80 passed0 warnings0 failed
- Technical SEO & indexability15/15 of 15 points
- On-page SEO & content20/20 of 20 points
- AI search / AEO / GEO readiness30/30 of 30 points
- Local SEO & entity signals10/10 of 10 points
- Performance & mobile10/10 of 10 points
- Trust / E-E-A-T / reputation10/10 of 10 points
- Conversion & lead generation5/5 of 5 points
Why AI search is 30 of the 100 points
Google is sending fewer people to websites. When it answers with an AI Overview, the top-ranked page gets 58% fewer clicks (Ahrefs, 300,000 keywords, December 2025), and 68% of Google searches now end without a click at all (SparkToro, January–April 2026). The answer comes more and more from Google's AI, ChatGPT, Gemini and Perplexity, and they name the businesses whose sites they can read and quote. That is what this part of the scan measures, so it carries the most points. Every area's points fall faster than its checks: a warning counts a quarter of a pass, and an area half done earns about a third of its points, because search and AI answers go to the sites that finish the work.
Nothing to fix
Every scored check passed.
Every check, by category (85 checks)
Technical SEO & indexability 15 of 15 points
-
✓
Indexable by search engines
No noindex on the page or in the headers, and robots.txt lets Googlebot in.
-
✓
HTTPS certificate
Valid until 2026-12-23, issued by Google Trust Services, on threestone.com and www.threestone.com.
-
✓
Canonical URL
Canonical is https://threestone.com/.
-
✓
Mixed content
Every script, stylesheet, image, frame and form on the page is loaded over HTTPS.
-
✓
Sitemap
Sitemap at https://threestone.com/sitemap.xml — 72 URLs.
-
✓
Missing pages return 404
A made-up URL returns 404, so Google never indexes ghost pages.
-
✓
HTTP redirects to HTTPS
http:// redirects (301) to https://threestone.com/.
-
✓
Internal links resolve
All 33 internal links read (24 on the home page, 9 in llms.txt) answer.
-
✓
Structured data Google accepts
23 schema types on the 2 pages read, and nothing Google would reject: ratings only where they belong and shown on the page, every reference typed, every value filled.
-
✓
Language declared
<html lang="en">.
-
✓
Redirect chain
The URL answers directly, with no redirect.
-
✓
HSTS header
Strict-Transport-Security is set — browsers remember to use HTTPS.
-
✓
Security headers
All four baseline security headers are set.
-
✓
robots.txt
robots.txt is served (8 groups, 1 sitemap line, the private paths repeated in each crawler's own group).
-
✓
Sitemap named in robots.txt
robots.txt names the sitemap: https://threestone.com/sitemap.xml.
-
✓
Sitemap dates
72 pages with lastmod dates, from 2026-09-23 to 2026-09-26.
-
✓
www and apex agree
www.threestone.com redirects (301) to threestone.com.
-
✓
Sitemap lists the live URLs
The sitemap's 72 URLs are all on https://threestone.com, and the pages read from it answer directly and are open to indexing.
-
✓
Lighthouse SEO score
Lighthouse SEO 100/100.
-
✓
Lighthouse best practices
Lighthouse best practices 100/100.
On-page SEO & content 20 of 20 points
-
•
Pages read
Read with the home page: service page https://threestone.com/commercial-painting-coatings/.
-
✓
Page title
“Residential, Commercial Roofing | Franklin TN | Three Stone” — 59 characters, inside the 30–60 Google shows in full.
-
✓
No placeholder or template text
No template or placeholder text on the 2 pages read — no lorem ipsum, sample address or number, “add your text here”, or “undefined” where a value should be.
-
✓
Meta description
159 characters — fills the space Google shows without being cut.
-
✓
Single H1
One H1: “Built to a Higher Standard.”.
-
✓
Social share cards
Open Graph title and image and a Twitter card with its own image. A share on any platform unfurls with a picture.
-
✓
Readable content in the HTML
1,664 words of readable text in the HTML.
-
✓
Titles across the site
Each page read has its own title of 30–60 characters.
-
✓
Pages that repeat each other
The pages read share few sentences: at most 3 of 50 (6%) between the service and home pages.
-
✓
Canonical and share card on every page
The inner page read names itself as its canonical, carries a share image and a Twitter card, and has one H1.
-
✓
No stock phrases
None of the phrases copy falls back on when it has no facts (“look no further”, “we pride ourselves”, “one-stop shop”, a run of “top-notch” and “peace of mind”) on the 2 pages read.
-
✓
Image alt text
All 36 images have an alt attribute.
-
✓
Favicon
A favicon is linked — it shows in the tab and beside the site in Google's results.
-
✓
Title and H1 differ
The title and the H1 are different, each doing its own job.
-
✓
Share image loads
The share image loads (image/jpeg, 253 KB).
-
✓
Descriptions across the site
Each page read has its own description of 120–160 characters.
-
✓
Pictures named and described for what they show
28 of the 28 pictures on the pages read are named and described for what they show.
AI search / AEO / GEO readiness 30 of 30 points
-
•
Freshness dates in schema
No dateModified or datePublished in the schema. Not expected on every home page; a freshness date helps the engines trust the page is current.
-
✓
FAQPage schema
FAQPage schema is present.
-
✓
Questions answered on the page
16 questions asked and answered on the pages read (9 on the home page, 7 on the service page) — the shape an AI answer is lifted from.
-
✓
Specifics an engine can cite
The service page (/commercial-painting-coatings/): 882 words, 15 numbers, 8 names (HOA, Penntek, Installer, Fairview, …) — specifics only this business could publish, the kind an answer engine quotes.
-
✓
FAQ questions visible on the page
All 8 questions in the FAQ schema are on the page, with the answers it shows.
-
✓
llms.txt
llms.txt is published (9 KB), headed with the name and linking 20 pages of the site — a plain statement of the business for the AI engines to read.
-
✓
FAQs on the inner pages
The inner page read carries its own FAQ with schema (6 questions on the service page), none repeated from another page.
-
✓
Schema on the inner pages
The inner page read carries its own schema: the business and a BreadcrumbList, with a Service on the service page.
-
✓
Readable without JavaScript
The page's 1,664 words are in the HTML the server sends, so a crawler that runs no JavaScript reads them.
-
✓
AI answers may quote the page
Nothing on the page stops an answer engine from quoting it: no nosnippet, max-snippet limit, noarchive or noai.
-
✓
JSON-LD present and valid
23 schema types: RoofingContractor, HomeAndConstructionBusiness, LocalBusiness, ImageObject, ContactPoint, PostalAddress, GeoCoordinates, OpeningHoursSpecification, ….
-
✓
Extractable structure
Structure an engine can lift: 6 H2s, 5 H3s, 61 list items.
-
✓
AI crawlers allowed
robots.txt lets every answer engine in: GPTBot, OAI-SearchBot, ChatGPT-User, ClaudeBot, Claude-SearchBot, Claude-User and the rest. GPTBot, ClaudeBot, OAI-SearchBot and PerplexityBot each get the home page from the edge, as a browser does.
-
✓
Speakable specification
A speakable specification is present.
Local SEO & entity signals 10 of 10 points
-
✓
Business entity schema
RoofingContractor / HomeAndConstructionBusiness / LocalBusiness schema names the business.
-
✓
Business schema completeness
The business node carries name, url, telephone, address, logo or image, areaServed, openingHours.
-
✓
Linked to its profiles
The business node's sameAs names Facebook, BBB, Yelp and Nextdoor — the links the engines use to know this site and those profiles are one business.
-
✓
Address and phone on the page
The phone ((615) 434-3333) and where the business is (6100 Tower Circle) are on the page as text, and the phone matches the schema's.
-
✓
Service area stated
The page says where the business works.
-
✓
Site name for Google
WebSite schema names the site “Three Stone” — the name Google shows above each result.
Performance & mobile 10 of 10 points
-
•
Interaction to Next Paint (INP)
No real-user INP yet — Google reports it once a page has enough visitors on Chrome. It measures how quickly the page reacts to a tap.
-
✓
Mobile viewport
The viewport meta tag is set for phones.
-
✓
Mobile PageSpeed score
Lighthouse mobile performance 87/100 (measured 2026-09-27). Google's own bands: 90 and up is good, 50–89 needs improvement.
-
✓
Readable and tappable on a phone
Every piece of text Google's test measured on a phone clears WCAG AA contrast, and the buttons and links are big enough, and far enough apart, to tap.
-
✓
Largest Contentful Paint (LCP)
Largest Contentful Paint 2.7 s in the lab (no real-user data yet; lab runs vary, so we pass up to 4 s).
-
✓
Cumulative Layout Shift (CLS)
Cumulative Layout Shift 0.00 (lab). Google's thresholds: 0.1 good, 0.25 poor.
-
✓
Lighthouse accessibility score
Lighthouse accessibility 100/100.
-
✓
Pinch-to-zoom allowed
Pinch-to-zoom is allowed.
-
✓
No fixed-width overflow
No inline widths of 400px or more that would push past a phone screen.
-
✓
Time to first byte
First byte in 194 ms from our server.
-
✓
HTML weight
About 16 KB compressed (68 KB of HTML).
-
✓
Compression
Responses are compressed (br).
-
✓
Image hygiene
36 images: 36 with dimensions, 36 in a modern format or through an image service, 28 lazy-loaded.
-
✓
HTTP/2 or HTTP/3
HTTP/2 negotiated, HTTP/3 advertised.
-
✓
What would speed it up most
Nothing large left to fix. PageSpeed's remaining suggestions: Reduce unused CSS (about 0.3 s); Improve image delivery (about 0.3 s); Legacy JavaScript (about 0.1 s).
Trust / E-E-A-T / reputation 10 of 10 points
-
•
Article schema on the post
No post found in the sitemap to check.
-
✓
No stock or AI-marked pictures
None of the 30 pictures on the pages read is marked as bought stock or AI-made — not by where it is served from, its name, its alt text, or the credits inside the 6 files opened.
-
✓
Trust signals
Trust language present: licensed, insured, warranty, bbb, accredited.
-
✓
Reviews on the page
AggregateRating markup on the home page.
-
✓
About and privacy pages
The home page links an About page (/about/) and a privacy policy (/privacy/).
-
✓
Not a stock template
No builder or stock theme shows in the page: no template credit, demo pictures or sample text.
-
✓
A named person
A named person in the schema: Todd Massey.
Conversion & lead generation 5 of 5 points
-
•
Chat or text option
No chat or text option. Not a fault, but a share of visitors will not call; an assistant that answers in seconds, day and night, is the cheapest lead a site can add.
-
✓
Tappable phone number
7 tel: links — the number dials from a phone.
-
✓
Contact form
1 form on the home page.
-
✓
Call to action in the first screen
A phone link, a form or a quote button appears in the top of the page.
-
✓
Lead form wiring
The form posts to /api/lead, guarded by a honeypot.
-
✓
Analytics installed
Measured by Google Tag Manager, Google Analytics, Meta pixel, Cloudflare Web Analytics.
Read with the home page: service page threestone.com/commercial-painting-coatings/
Want these fixed?
Every fix above is part of the work Zorva Labs does. Tell us the business and what you want from the site, and a written, priced proposal comes back in one business day.
We can fix every issue on threestone.com.
Zorva Labs builds, hosts and grows websites for businesses across the United States — including the fixes flagged above. Every engagement is priced to the project, with a written proposal in one business day.