Elopements Inc: a wedding package site built for high-volume search traffic
A high-traffic elopement packages site with conversion-optimized booking flows, Google Ads integration, and full analytics — handling thousands of monthly sessions.
What they were dealing with.
Elopements Inc runs an active digital advertising program and needed a website that could convert paid search traffic into actual bookings. The previous site had inconsistent design, slow page loads, and no integrated conversion tracking — which made it nearly impossible to know which ad campaigns were profitable.
What we built.
Zorva Labs rebuilt the site as a conversion-first platform:
- Custom design with clear package tiers — visitors immediately see what's included at each price point and can request information without friction.
- Google Ads conversion tracking integrated end-to-end — every form submission fires the appropriate conversion event, so ad spend can be optimized with real attribution data.
- Meta Pixel integration for retargeting — visitors who view package pages but don't convert can be re-engaged on Facebook and Instagram.
- GA4 with custom events — package views, form starts, form submissions, and phone clicks all tracked separately for funnel analysis.
- Zorva Edge hosting — sub-second load times, which is critical for retaining paid traffic. Slow sites bleed conversions.
- Daily traffic reports sent every morning at 7 AM CT to the team, summarizing yesterday's sessions, channels, and conversions.
What happened next.
- Thousands of monthly sessions handled smoothly on the edge-hosted infrastructure.
- Full conversion attribution — every booking inquiry tied back to its source channel (Google Ads, organic, direct, social).
- Google Ads campaigns optimized against real conversion data instead of clicks, making the ad budget meaningfully more efficient.
- Daily reporting gives the team a clear morning briefing on traffic, leads, and what's converting.
See more builds.
Spring Haven Mansion
Custom-built wedding venue website with edge hosting, lead capture, and SEO foundations — handling every booking inquiry without missing a beat.
Read case study
Wasatch Trailer Rental
A custom rental website with inventory display, booking inquiries, and local SEO — built free under the $55/month All-In-One plan.
Read case study
Stately Shades
A custom blinds + shutters + shades website with an above-the-fold consultation form, eight product-category landing pages, and a 30-post local-SEO blog — built to dominate the Gallatin / Sumner County / Nashville-metro window-treatment search.
Read case studyLet's build something worth visiting.
Tell us about your business. We'll send back a written fix plan and (if you want one) a free homepage mockup within one business day.