Elopements Inc: a wedding package site built for high-volume search traffic

Zorva Labs rebuilt the site as a conversion-first platform:

• Custom design with clear package tiers — visitors immediately see what's included at each price point and can request information without friction.
• Google Ads conversion tracking integrated end-to-end — every form submission fires the appropriate conversion event, so ad spend can be optimized with real attribution data.
• Meta Pixel integration for retargeting — visitors who view package pages but don't convert can be re-engaged on Facebook and Instagram.
• GA4 with custom events — package views, form starts, form submissions, and phone clicks all tracked separately for funnel analysis.
• Cloudflare edge hosting — sub-second load times, which is critical for retaining paid traffic. Slow sites bleed conversions.
• Daily traffic reports sent every morning at 7 AM CT to the team, summarizing yesterday's sessions, channels, and conversions.

• Thousands of monthly sessions handled smoothly on the edge-hosted infrastructure.
• Full conversion attribution — every booking inquiry tied back to its source channel (Google Ads, organic, direct, social).
• Google Ads campaigns optimized against real conversion data instead of clicks, making the ad budget meaningfully more efficient.
• Daily reporting gives the team a clear morning briefing on traffic, leads, and what's converting.