Marketing + Growth

Every channel that drives customers, run by one team.

Google Ads. Meta Ads. Google Business Profile. Review acquisition + reputation management. Google Analytics 4 + Search Console. Tied together so you can see — in one dashboard — exactly where every customer came from and what they cost.

Zorva, the resident mad scientist
The problem

Most small businesses run their marketing in 5 disconnected places

Google Ads in one tab. Facebook Ads Manager in another. Yelp + Google reviews managed (or ignored) from your phone. Google Business Profile last touched 2 years ago. Analytics nobody's read since onboarding. The result: nobody actually knows which channel is making money. We unify the whole stack — paid, organic, local, and reputation — so every dollar is traceable to a customer and every channel reinforces the others.
What you get

What's included in the marketing program

  • Google Ads management — Search, Performance Max, Display, YouTube, and Local Service Ads where they fit
  • Meta Ads management — Facebook + Instagram with Conversions API server-side tracking
  • Google Business Profile setup, optimization, weekly posts, photo refresh, Q&A management
  • Reputation management — review acquisition automation, response drafting, monitoring across Google / Yelp / Facebook / industry sites
  • Google Analytics 4 setup with custom events, conversions, audiences, and weekly insight reports
  • Google Search Console setup + indexing fixes + query/click data review
  • Conversion tracking that ties phone calls, form fills, bookings, and purchases back to the right channel
  • One unified monthly report — every channel, every dollar, every lead, in one PDF
Our process

How the full marketing stack runs

  1. 01

    Audit the whole funnel

    We map every place a customer could find you today — Google search, Maps, AI search, Meta feeds, review sites, referrals — and identify which channels are leaking budget, which are under-invested, and which aren't tracking properly. Usually we find 2-3 silent wins worth more than the next 90 days of new spend.

  2. 02

    Unify tracking, then launch

    GA4 + Google Ads + Meta Pixel + Conversions API + GSC all wired to the same conversion definitions. Once we know every channel is measuring the same thing, we launch (or relaunch) campaigns — Google Ads for high-intent search, Meta for retargeting + lookalikes, GBP for local map-pack visibility, review automation for trust.

  3. 03

    Compound month over month

    Weekly optimization: keyword pruning, audience refinement, creative testing, GBP post cadence, review-response workflow. Monthly strategy review: which channel is winning, which to scale, which to kill. Most clients see compounding lift from month 2 onward as the data feeds each channel's bidding.

Client result

Elopements Inc.Elopement packages — Nashville

Challenge

Spending on Google Ads with broken conversion tracking, no Meta presence, zero Google Business Profile activity, and reviews accumulating without response. No unified view of channel ROI.

What we did

Rebuilt Google Ads conversion tracking + restructured account (cost per booking $180 → $63). Launched Meta retargeting that fills the gap between scan and booking. Activated GBP with weekly posts (local map-pack visibility 4× in 90 days). Automated review requests post-event (review velocity 2× while preserving 4.9-star average). One dashboard for the whole funnel.

Headline result
Cost per booked inquiry: $180 → $63
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Pricing

Bundled marketing management starts at $495/month.

Includes the full stack — Google Ads + Meta Ads management, Google Business Profile, reputation/review automation, GA4 + Search Console reporting, and the unified monthly report. Ad spend is billed separately (you keep your own accounts). Most small businesses run $1,500–$5,000/mo in combined ad spend on top of management.

Already running on just one channel? We also offer Google Ads or Meta Ads management standalone — see the deep pages for /services/google-ads and /services/meta-ads.

FAQ

Common questions, answered.

Do you do Google Business Profile (GMB) management?

Yes — it's one of the highest-ROI line items for any local small business and most owners we audit haven't touched theirs in 12+ months. We handle the full GBP stack: profile setup or claim, category + service optimization, weekly posts, photo uploads, Q&A monitoring, message handling, and review responses. Google rewards active profiles in the local map pack — sites we manage typically gain map-pack positions within 60–90 days.

What does 'reputation management' actually mean?

Two parts: (1) review acquisition — we automate the post-purchase / post-appointment ask so happy customers actually leave 5-star reviews (the single biggest lever for local conversion); and (2) review response + monitoring — we draft on-brand responses to every Google / Yelp / Facebook / industry-specific review within 24 hours, and alert you to any 1-2 star review before it spreads.

Do you set up Google Analytics 4 and Google Search Console?

Yes — both are included in every marketing engagement and most SEO engagements. GA4 gets configured with custom events (form submits, phone clicks, booking starts, etc.), goal-based conversions, and audiences for retargeting. Search Console gets verified, sitemap-submitted, and monitored for indexing issues + query data. Both feed our monthly report.

Can I just hire you for one channel?

Yes. We run Google Ads standalone (see /services/google-ads) and Meta Ads standalone (see /services/meta-ads). The full marketing package exists because most small businesses we work with eventually want all of it — and it's meaningfully cheaper bundled than buying each piece separately.

Will I be tied to a long-term contract?

No. Month-to-month, no setup fees, no exit fees. You keep your Google Ads account, your Meta account, your GBP, your reviews, your analytics — everything. Nothing is locked to us. If we're not delivering, you walk.

How is this different from hiring an in-house marketing manager?

An in-house marketing manager runs $65K-$95K/year fully loaded for a small business in 2026. The marketing program starts at $495/mo ($5,940/year) and you get a team with shared tooling, shared client-data benchmarks, and specialized expertise per channel. For most small businesses doing under $5M in revenue, the math heavily favors managed.

Ready to grow?

Let's bring you more customers.

Free SEO / AEO / AIO / GEO scan, no sales call required. We'll show you exactly what's broken on your site — and what to fix first — before you pay a dollar.