Cleaning service websites that book recurring clients.

At minimum, show a starting price ("From $120 per visit" or "Recurring service from $XX/clean"). Cleaning is one of the most price-shopped categories online. Hiding price entirely makes browsers click your competitors who do show it. You don't need to show every package — just enough to qualify the prospect before they fill out the form.

Yes. They're completely different buyers, different objections, different price expectations, and different SEO keywords. Most cleaning sites jam both onto the homepage and convert poorly on both. We split them: residential-focused homepage with a clear "Commercial cleaning →" path, or two top-level pages depending on your business mix.

Critical. The single biggest objection to hiring a cleaner is "who is this person, and what happens if they break something or steal something?" Bonded + insured + background-checked badges visible in the hero answer that question before it's asked. Skip them and you lose the cautious-client segment entirely.

Real before/after photos of YOUR work, not stock images. Clean kitchens, organized closets, sparkling bathrooms — but with subtle visual cues that this is your work (your branded supplies, your staff in matching uniforms, your truck visible). Stock photos hurt trust.

Yes. Every site we build for cleaning services includes a post-service review-request flow — automated text or email after the job, linking directly to your Google Business Profile review form. Most cleaning clients double their Google review count within 90 days.

Both. We can build it as a request-a-quote site (best for custom recurring pricing) or wire up online payment via Stripe or Square for prepay packages. Many cleaning services do best with a hybrid: prepaid one-off cleans online, custom-priced recurring contracts after a phone consult.